Background: Several studies examine the development of indigenous cultural tourism. The number of tourists who visit every year makes the Baduy indigenous people experience cultural degradation. This research topic is important for the sustainability of the culture of indigenous peoples. Therefore, the purpose of this study is to analyze the orientation of the cultural values of the Baduy people and reconstruct the collaborative governance model based on the cultural values of the indigenous peoples. Collaborative governance in the development of indigenous peoples' tourism cannot be separated from the dimensions of cultural values.
Method: Research informants consist of village heads (Jaro pamarentah), traditional leaders (Jaro tangtu), Baduy indigenous people, and all stakeholders involved including government, private sector, academics, community organizations, and mass media. The research uses a qualitative approach whose data is processed using Atlas.ti software version 9.
Results: The cultural value orientation of the Baduy indigenous people is oriented towards nature conservation, preparing for future life, not discriminating against social class, and living together. All results of the orientation of cultural values are identified into several dimensions of cultural values, namely, Harmony (H), Egalitarianism (E), Readiness (R), and Embeddedness (E) or researchers call it cultural values "HERE" which is then used to reconstruct the collaborative governance model.
Conclusion: This study contributes to the development of indigenous peoples' tourism through collaborative governance efforts based on HERE cultural values.