“…In this context, rural tourism, complying with the principles of sustainable development, is practiced in non-urbanized areas with a unique appearance, landscape diversity, cultural characteristics, etc., the benefits of its development are multifacetedeconomic, social, benefits for the environment, the territory, the local population and business, and for the tourists themselves [12]. In this sense, the diversification of economic activities in the functional use of the territory is a frequently used tool for sustainable How effective its implementation will be, depends on the collaboration between authorities, local communities and businesses for optimal utilisation of available resources and achieving sustainability in the territorial ecosystem [13,14,15]. The purpose of the research is related to the study of the potential of a sustainable organic production model in contemporary conditions and analysis of attitudes to enrich the image of the destination, by including organic farms in tourist routes in certain tourist destinations.…”