2022
DOI: 10.3390/en15051846
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Development of a Partial Shipping Fees Pricing Model to Influence Consumers’ Purchase Intention under the COVID-19 Pandemic

Abstract: The COVID-19 pandemic is accelerating the rapid development of the digital economy. Previous studies have indicated that shipping fees are essential in delivery strategies and significantly impact order generation rates. According to market research, 68% of consumers would increase their orders to reach the minimum threshold for free delivery. However, previous studies have focused on the problem of setting free shipping thresholds, so the existing model of the e-commerce platform only allows consumers to choo… Show more

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Cited by 5 publications
(4 citation statements)
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“…Moreover, some delivery costs are borne by the clients. High cost of delivery will deter the clients from purchasing from the online retailers as delivery cost affects clients' intentions [39].…”
Section: Resultsmentioning
confidence: 99%
“…Moreover, some delivery costs are borne by the clients. High cost of delivery will deter the clients from purchasing from the online retailers as delivery cost affects clients' intentions [39].…”
Section: Resultsmentioning
confidence: 99%
“…For this reason, in the last two years, much research has dealt with determining the price of delivery of goods to clients to their home addresses. In addition to the challenge of how to determine the price of the delivery of goods, there is also the question of how to determine the threshold amount that would enable free delivery, which is dealt with by Tsai and Chang in their paper [14]. Tsai and Chang propose a new pricing model that allows consumers to pay partial shipping fees.…”
Section: Literature Reviewmentioning
confidence: 99%
“…TSCA analyzes the relationship between the factors influencing group purchasing and purchasing behavior. e results of feature analysis show that there are more likely to buy goods with more comments and less restrictions on consumer, which gives guiding suggestions to the business model of merchants [11]. Gang and Chenglin analyzed the behavioral characteristics of those who purchased books online and proposed a collaborative recommendation algorithm to find other with similar behaviors as the consumer who placed the order, so as to achieve the purpose of recommendation [12].…”
Section: Related Workmentioning
confidence: 99%