Development of Coffee (Coffee sp.) Farming in Suka Village, Karo District

Abstract

Karo coffee is a leading commodity in Karo Regency which has the potential to be developed because it can improve the welfare of farmers. Research objectives analyse internal factors and external factors that influence the development of coffee plant farming (Coffea, sp) in Suka village and formulate alternatives in developing coffee plant farming in Suka village, Karo Regency. The data analysis method used is SWOT analysis. The results of the study are the Internal Factors of strength, namely natural resources, coffee taste, human resources, coffee harvest time, farmer groups, and transportation access. The dominant force affecting the development of coffee farming in the research area is human resources. Internal factors of weakness are coffee plant seeds, coffee marketing, coffee farmer partnerships, coffee processing, and coffee plant maintenance. The most dominant weakness is the maintenance of coffee plants. Opportunity external factors are: location of coffee cultivation, demand for coffee, profit of coffee farming and quality of coffee beans. The most dominant opportunity is the demand for coffee. External threat factors are: coffee farming competition, climate change, coffee pests and diseases and coffee prices. The most dominant threat is competition in coffee farming. The development of coffee farming in the research area is in quadrant I. The focus of development that must be carried out is to maximize internal strengths and take advantage of existing opportunities. Keywords: [Development, coffee plant]