Development of Cognitive Intelligent Mechanism for Sustainability of Bigdata: A Future Shape of Metaverse

Datta, Debabrata; Bhattacharya, Madhubrata

doi:10.1007/978-3-031-29132-6_1

Studies in Big Data

2023

DOI: 10.1007/978-3-031-29132-6_1

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Development of Cognitive Intelligent Mechanism for Sustainability of Bigdata: A Future Shape of Metaverse

Debabrata Datta¹,

Madhubrata Bhattacharya²

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Cited by 2 publications

References 17 publications

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New Trends in Digital Marketing: Analysis of the Social Conversation on X.com About Metaverse and Artificial Intelligence

Blanco-Ruiz,

Adá-Lameiras,

Atauri-Mezquida

2024

FIIB Business Review

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This study proposes a mixed methodology to analyze the social conversation around two digital marketing trends: the metaverse and artificial intelligence (AI). The aim of this research is to find out which actors are leading the social conversation around the metaverse and AI on X.com, in order to identify which types of companies or entrepreneurs are setting new trends in digital marketing and to what extent they reproduce gender biases. Methodologically, data mining was used to collect messages through its application programming interface and their subsequent processing. All posts tagged with the hashtags #Metaverse and #AI, along with their Spanish translations, were downloaded. The total sample comprised 123,580 posts from 45,622 different users. Subsequently, the content was analyzed using digital ethnography to establish who is leading the conversation and what are the emerging themes. The results show that the companies leading the conversation are digital projects or recently created start-ups; among the users with the most likes, retweets or replies, there are no large innovative companies. In the case of content creators, those who receive the most likes are characters created with AI that represent highly sexualized and objectified women.

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New Trends in Digital Marketing: Analysis of the Social Conversation on X.com About Metaverse and Artificial Intelligence

Blanco-Ruiz,

Adá-Lameiras,

Atauri-Mezquida

2024

FIIB Business Review

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Metaverse as a cutting-edge platform for attaining Sustainable Development Goals (SDGs)

Rane,

Choudhary,

Rane

2023

SSRN Journal

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Development of Cognitive Intelligent Mechanism for Sustainability of Bigdata: A Future Shape of Metaverse

Cited by 2 publications

References 17 publications

New Trends in Digital Marketing: Analysis of the Social Conversation on X.com About Metaverse and Artificial Intelligence

New Trends in Digital Marketing: Analysis of the Social Conversation on X.com About Metaverse and Artificial Intelligence

Metaverse as a cutting-edge platform for attaining Sustainable Development Goals (SDGs)

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