Development of formats for the implementation of the intelligent business model of trade enterprises

Abstract

Common to all commercial enterprises is the problem of violating the basics of the formation of intellectual activity. The same problem of enterprises’ intellectual activities is quite relevant from a practical point of view. One of the useful tools, the use of which makes it possible to translate the issues of intellectual activities, is the formation of a business model. In the process of the study reported here, a meaningful part of the intellectual business model of an enterprise was proposed and the corresponding concept was introduced. The main groups of indicators for assessing the level of intellectual activities of the business model of an enterprise were combined into the following clusters: qualifications (Q), skills (S), possibilities (V). The level of an enterprise's intellectual activities was assessed using an empirical and graphical method since the selected assessment indicators in their content can only accept point scores. The proposed methodology for forming a radar system to determine the format of business models for intellectual activity of trading enterprises is based on the definition of clusters of indicators to assess the level of an enterprise’s intellectual activities using an integral indicator. According to the radar system, the formats of enterprises' intellectual activities have been determined: innovative, integrated, rational, content-oriented, conducting. It was investigated that the potential for increasing the level of intellectual activity of the integrated format of the business model of an enterprise is about 14 %. The conclusion about the level of the enterprise's intellectual activities is made on the basis of determining the scale of values of expert assessments. Validation of the assessment of the level of intellectual activity of an enterprise was carried out separately for each format for all proposed clusters of assessment indicators. Based on the results of testing, recommendations have been compiled for choosing the format of a business model for the studied enterprises.