Development of Franchising in Croatia Obstacles and Policy Recommendations

Alpeza, Mirela; Erceg, Aleksandar; Peterka, Sunčica Oberman

doi:10.32728/ric.2015.11/1

Cited by 7 publications

(4 citation statements)

References 5 publications

(7 reference statements)

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“…The franchise business model is considered to be a driver of employment and development of entrepreneurship and is determined by the method of successful business operations and an optimal number of employed in the franchise system. The franchisor has to develop its own sales team for development and support of the franchising network, aiming at maximizing profits, which ultimately increases the income and number of employees [18]. A franchise is a business model that has proven successful, that is why many entrepreneurs using this business model [19].…”

Section: Discussionmentioning

confidence: 99%

Empowerment of Small to Medium Enterprises using Franchise Takeover Model

2018

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Small to medium enterprises (SMEs) have really great potential as a national economic booster. However, SMEs encounter some obstacles and detentions. On the other hand, franchising is growing up to remote areas and overcoming the market of a product. It needs a special strategy required by the local and also central government to increase the capability of SMEs in realizing the national economic booster. This research aimed to evaluate the policies made by the local government in developing SMEs through franchise take over policy to improve SMEs as well as dealing with the obstacles, and to analyse the readiness of SMEs perpetrator in managing franchise business, especially from the legal perspective. This research is qualitative in nature. Qualitative methods are used in order to locate the hidden meanings from the research subjects. This research is using the Socio-Legal method. The result of this research is the local government’s policy to give extra attention to SMEs with a new method that is franchise takeover model. The advantage and disadvantage of this model need to be analyses Small to medium enterprises (SMEs) have really great potential as the national economic booster.

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Section: Discussionmentioning

confidence: 99%

Empowerment of Small to Medium Enterprises using Franchise Takeover Model

2018

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“…In addition, through financial assistance for franchises from financial institutions, it enabled the easy entry of potential franchisees. Without doubt, it explained the importance of the government's function in helping franchising businesses that expands into the international market [23,24].…”

Section: Institutional Theorymentioning

confidence: 99%

Understanding the Survival Ability of Franchise Industries during the COVID-19 Crisis in Malaysia

et al. 2022

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Since the world was hit by the COVID-19 pandemic crisis that began in December 2019, many industries have been affected, including the franchise industry in Malaysia. Thus, the COVID-19 pandemic has had a great impact on business survival. Direct effects can be seen in reduced income, job losses, changes in customer preferences, and business relationships between franchisors and franchisees. Some franchises have had to close their operations, and others still struggled to survive during the pandemic crisis. In addressing this situation, the role of government is crucial in supporting the resilience of these franchisor entrepreneurs in an increasingly worrisome situation around the world. However, the existing literature that focuses on the role of government in developing countries such as Malaysia is still poorly understood. In addition, a study of the Malaysian franchising industry during the pandemic crisis is still inadequate, especially concerning the government’s role in the survival of local franchises during the pandemic era. Therefore, understanding the role of the government in advocating the survival of local Malaysian franchises is worth studying. A qualitative research approach was applied through multiple cases involving twelve (12) franchise business owners and four (4) franchise-related agencies in Malaysia. In-depth interviews were conducted in exploring this topic. Thematic analysis has been used by applying “Atlas.ti” in analysing the data. Hence, the findings have indicated four themes from the grounded data. There are: (i) financial assistance; (ii) virtual franchise exhibition; (iii) training and support; and (iv) business development grants. This study is expected to highlight the role of government as well as agencies involved with the franchising industry in improving policies, strategies, and programs to ensure the viability of the franchise industry during periods of pandemic outbreaks.

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“…The research about franchising can be divided into legal (Pražetina, 2005;Gorenc, Engineering Management in Production and Services 2011) and economic parts. Under the financial topic of franchising, researchers examine franchising as a generator of development (Baresa, Ivanović & Bogdan, 2017), perceptions of different stakeholders about franchising in Croatia (Alon, Alpeza & Erceg, 2007;Alpeza, Erceg & Oberman Peterka, 2015), the importance of promotion for franchising (Buljubašić & Borić, 2014), the role of innovation in franchising (Ziolkowska & Erceg, 2016), and social franchising (Perić & Erceg, 2017).…”

Section: Franchising In Croatiamentioning

confidence: 99%

Evaluation of franchise system websites: the evidence from Croatia

Erceg

Kelić

Biloš

2021

Engineering Management in Production and Services

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This paper mainly aims to provide in-depth research on how Croatian franchisors utilise the possibilities of the digital environment in terms of their digital presence. The main focus of digital presence analysis is set on franchisors’ official website and supporting communication channels. For research, this paper focused on creating and testing a specialised evaluation model. The proposed model is dominantly based on three applicable models (Martinez & Gauchi, 2010; Rao & Frazer, 2005; Stefanović & Stanković, 2014) and revised according to the situational factors. A redesigned model was used to evaluate websites of Croatian franchisors, mainly focusing on the provided information, website usability, communication possibilities, and promotional activities. This research paper offers two main outcomes. The first outcome is the redesigned evaluation model, which was applied and tested with several provided improvement guidelines. The second outcome is the comparative analysis of the selected Croatian franchisors in terms of their digital presence and its relationship to several market-related indicators. The paper presents a literature review on franchising e-presence worldwide. The research results presented in this paper offer a better insight into the use of websites by Croatian franchisors. Based on their use, certain conclusions can be made. Consequently, a contribution is made to theoretical research about franchising in Croatia and can serve as a framework for further research in the region. Based on the findings of this paper and the information provided by Croatian franchisors about their products and/or services to current and potential buyers, investments in websites result in wider franchising networks and greater success in the market.

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Development of Franchising in Croatia Obstacles and Policy Recommendations

Cited by 7 publications

References 5 publications

Empowerment of Small to Medium Enterprises using Franchise Takeover Model

Empowerment of Small to Medium Enterprises using Franchise Takeover Model

Understanding the Survival Ability of Franchise Industries during the COVID-19 Crisis in Malaysia

Evaluation of franchise system websites: the evidence from Croatia

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