This research paper examines the challenges and strategies involved in developing sociolinguistic competence in elementary school pupils in Indonesia. Sociolinguistic competence is the capacity to use language appropriately in various social and cultural settings. Sociolinguistic education is an essential component of language education; however, implementing it in Indonesian elementary schools presents a few challenges, including the selection of suitable materials and activities, consideration of cultural diversity, and the development of effective teaching strategies. This paper proposes strategies for promoting sociolinguistic competence in Indonesian elementary school pupils through a literature review and analysis of extant sociolinguistics education programs. Utilizing authentic materials and activities pertinent to Indonesian culture and language, facilitating activities to develop critical thinking skills, and promoting inclusive and culturally responsive learning environments are some of the strategies employed. The paper concludes that sociolinguistics education can enhance students' language and social abilities, promote intercultural understanding and appreciation, and offers suggestions for future research in this area.