Development of Micro, Small and Medium Enterprises (MSME) to Strengthen Indonesia’s Economic Post COVID-19

Abstract

This study aims to find the strategy of developing MSMEs based on potential and opportunities in the period of covid-19. The research object is the MSME unit in Bandar Lampung City, especially MSME banana chips. This study used qualitative descriptive analysis with SWOT analysis. Based on the results it is known that the position of MSMEs is in quadrant I. The strategy of developing MSMEs is to increase the potential and take advantage of opportunities. One of the strategies is the utilization of information technology and social media in the development of MSMEs of the region's flagship banana chip products. The results of this research are expected to be useful as consideration for MSMEs to develop their businesses even during the COVID 19 pandemic. Likewise, for the government to actively socialize the use of digital media for MSMEs so that MSME development will increase. The limitation of this research is that it has not quantitatively calculated the role of social media and information technology in MSME development. This could be an opportunity for further research

Utilization of Big Data for SWOT Analysis in Improving Business Sustainability of MSMEs

“…To enhance the business sustainability of Coffee Shop Micro, Small, and Medium Enterprises (MSMEs), utilizing Big Data for SWOT analysis is a valuable strategy. SWOT analysis is crucial for designing marketing development strategies that improve production efficiency and marketing effectiveness in MSMEs (Candrasari et al, 2022;Suwarni & Handayani, 2021). Effective strategies, such as SWOT analysis, are important for sustainable coffee shop business management (Jang & Lee, 2019).…”

Strategi Penguatan Usaha Mikro, Kecil, dan Menengah (UMKM) di DKI Jakarta Pasca Pandemi Covid-19

“…The local government of Jakarta can determine the right strategy in locations that must get more attention to anticipate and minimize the occurrence of MSMEs growth in the future. As (Suwarni & Handayani, 2021) stated that to achieve the goal of realizing equitable development through the expansion of work and increasing income in the MSME sector, there needs to be a government policy that can be the foundation of the development of the MSME sector so that the MSME sector can freely increase its potential and can also MSMEs can actively participate in the national development process, especially in economic activities in Indonesia. Government support for the success of MSMEs is realized in the form of policies, procurement of facilities, and another stimulus to grow the business climate (Stein et al, 2013).…”

“…A study (Hamid & Susilo, 2015) a mediumsized business is a stand-alone productive economic venture, conducted by an individual or business entity that is not a subsidiary or branch of a company owned, controlled, or becomes a part either directly or indirectly with a small business or large business with the amount of net worth or annual sales proceeds as stipulated in this law. The government is also responsible (Sack, 2006) for the sustainability of small and medium-sized microenterprises (Suwarni & Handayani, 2021 as much as 5% of the total number of MSMEs. Data on the number and type of MSMEs based on sub-districts in DKI Jakarta can be seen in figure 1.…”

Optimalisasi Managemen dan Pemasaran Digital Usaha Kecil Ibu Rumah Tangga

“…Usaha kecil akan mampu berkembang dengan metode yang tepat apalagi di era post pandemi. (Suwarni & Handayani, 2021). Metode yang digunakan untuk program peningkatan manajemen usaha bagi usaha kecil ibu rumah tangga dengan pendampingan dengan penyuluhan serta pelatihan bagi ibu-ibu agar mereka memiliki kesempatan untuk berkembang (Legate & Ryan, 2020).…”