This study aims to analyze the effect of product quality, price, brand image, E WoM and WoM on purchasing decisions for Oriflame products. Case studies at SPO Amalia Kartika Putri Situbondo.This type of research is included in the type of quantitative research.The sample used was 40 respondents with a purposive sampling technique. The data analysis method used is Multiple Linear Regression analysis.the influence of WoM on Purchase Decision shows that there is a positive and significant influence. Purchases show no negative and significant influence. the effect of Price on Purchase Decision shows that there is a positive and significant influence; Brand Image on Purchasing Decisions shows a positive and significant influence; E-WOM on Purchase Decision shows a positive and significant influence; the influence of WOM on Purchase Decision shows that there is a positive and significant influence. the influence of Product Quality, Price, Brand Image, E-WOM, and WOM shows that there is a positive and significant influence.

This study aims to analyze the effect of work placement and work discipline on employee performance through case study job satisfaction at the Surya Kencana Lumajang Savings and Loan Cooperative. This type of research is included in the type of quantitative research. The sample used was 40 respondents with a saturated sample technique. The data analysis method used is path analysis. The results showed that job placement had a significant effect on job satisfaction, work discipline had no significant effect on job satisfaction, job placement had no effect on performance, work discipline had no effect on performance, job satisfaction had an effect on employee performance, job placement had an effect on performance through satisfaction. work, work discipline has no effect on performance through job satisfaction

This study aims to determine the effect of standard operating procedures, job descriptions and work culture on employee performance. In this study, data were collected by means of observation, interviews and questionnaires to 45 respondents with census techniques, which aimed to determine respondents' perceptions of each variable. The analysis used includes data instrument testing (validity test, and reliability test), multiple linear regression analysis, classical assumption test (normality test, multicollinearity test, heteroscedasticity test), and hypothesis testing (F test, t test, coefficient of determination). From the results of the analysis using regression, it can be seen that the variables of standard operating procedures (0.575), job descriptions (0.475) and work culture (0.409), all have a positive and significant effect on employee performance. From the t-test, the results obtained are standard operating procedures (0.021), job descriptions (0.014) and work culture (0.001), all of which have a significant effect on employee performance. From the F test, the results of the variable standard operating procedures, job descriptions and work culture have a significant simultaneous effect on employee performance.

The existence of micro businesses plays an important role as a driver of the country's economy. including successfully contributing to the Gross Regional Domestic Product (GRDP) for the district of Jember. At present in the 4.0 era, being promoted is a micro business in the JEKa community that collaborates with the Jember Cooperative Office and UMKM. Aim to the  study are: To find out and test the effect of business consulting variables, results marketing facilities, job skills training, issuance of SKUs on the productivity of microbusinesses in the JEKA community in Jember district; To find out and test the effect of micro business productivity variables on the sustainability of performance in the JEKA community in Jember district; To find out and test the effect of business consulting variables, results marketing facilities, job skills training, issuance of SKUs on performance sustainability in the JEKA community in Jember district.  Analysis method is Path analysis. The results of this study are Business consultation variables has a significant positive effect on productivity of microbusinesses in Jember Regency, except work skill training; micro business productivity has a significant positive effect on the sustainability of performance in the JEKa community in Jember district; the effect of micro business productivity variables on the sustainability of performance in the JEKa community in Jember district has a significant positive effect on productivity of microbusinesses in Jember Regency, except work skill training.Keywords: Business consultation, Productivity, sustainability of performance, JEKa community