<p>Penelitian ini dimaksudkan untuk menganalisis unsur-unsur <em>Marketing Mix</em> yang mempengaruhi mahasiswa baru dalam memutuskan studi lanjut pada Sekolah Tinggi Ilmu Ekonomi Mandala Jember. Data yang digunakan adalah data primer, yaitu yang diperoleh dari hasil pengumpulan kuisioner terhadap mahasiswa baru STIE Mandala Jember angkatan tahun 2019. Pengambilan sampel menggunakan tehnik <em>Proportional Random Sampling. </em>Pengujian dilakukan terhadap tujuh variabel <em>Marketing Mix</em>, yang terdiri dari: Produk, Harga, Promosi, Lokasi, Personil, Proses, Bukti Fisik dengan model analisis yang digunakan adalah Regresi Linier Berganda. Hasil uji F, menunjukkan bahwa secara simultan variabel X₁ (Produk), X₂ (Harga), X₃ (Promosi), X₄ (Lokasi), X₅ (Personil), X₆ (Proses) dan X₇ (Bukti Fisik) berpengaruh signifikan terhadap (Y) keputusan mahasiswa studi lanjut  di STIE Mandala Jember. Hasil uji t, menunjukkan bahwa masing-masing variabel X₁ (Produk), variabel X₂ (Harga), variabel X₃ (Promosi), variabel X₄ (Lokasi), dan variabel X₇ (Bukti Fisik)  berpengaruh secara signifikan terhadap keputusan mahasiswa studi lanjut di STIE Mandala Jember, sedangkan variabel X₅ (Personil) dan variabel X₆ (Proses) tidak berpengaruh secara signifikan  terhadap keputusan mahasiswa studi lanjut di STIE Mandala Jember. Variabel yang berpengaruh paling dominan dari penelitian ini adalah variabel promosi.</p>

This study aims to determine the effect of standard operating procedures, job descriptions and work culture on employee performance. In this study, data were collected by means of observation, interviews and questionnaires to 45 respondents with census techniques, which aimed to determine respondents' perceptions of each variable. The analysis used includes data instrument testing (validity test, and reliability test), multiple linear regression analysis, classical assumption test (normality test, multicollinearity test, heteroscedasticity test), and hypothesis testing (F test, t test, coefficient of determination). From the results of the analysis using regression, it can be seen that the variables of standard operating procedures (0.575), job descriptions (0.475) and work culture (0.409), all have a positive and significant effect on employee performance. From the t-test, the results obtained are standard operating procedures (0.021), job descriptions (0.014) and work culture (0.001), all of which have a significant effect on employee performance. From the F test, the results of the variable standard operating procedures, job descriptions and work culture have a significant simultaneous effect on employee performance.

Marketing mix consisting of a variable product, price, place, and promotion. This study aimed (1) to determine the effect of product variables (X1), price(X2), place (X3), and promotion (X4) on consumer purchasing decisions (Y) UKM Jamal Gemstone simultaneously or partially. (2) To determine which variables are the most dominant on consumer purchasing decisions UKM Jamal Gemstone. By using descriptive and analytical methods. The analytical tool used in this study are as follows : (1). classical assumption ( normality test, multicolinearity test, heterokedastisitas test), (2). Hypothesis testing ( Multiple Linier Regression Analysis, test F, test t, Analysis Of The Coefficient Of Determination (R2 )). The results of the study showed that all marketing mix variables (independent) positif and significant impact on consumer purchasing decisions (dependent). Results of F count of 65,872 with a significance level 0,000 < 0,05 supported test results of determination (R2 ) of 0,724 this means it has been explained that the marketing mix 72,4% influence the consumer’s decision 27,6% influence by other variables. The results of the test t variables that influence the price.

No abstract