Development of Strategy for Culture-Based Tourism Village in Tempilang Village, Bangka Barat, Indonesia

Abstract

Tempilang Village is one of the culture-based villages in Bangka Barat District which has historical value and various cultural attractions. However, there are some factors which may inhibit the position of Tempilang Village as a tourism-based village, such as the inadequate role of the local district government in managing cultural assets, especially in its utilization as a tourism attraction, community involvement in promoting villages and the role of cross sectors in development of cultural and economic potentials in Tempilang Village. This research aimed at formulating a sustainable cultural tourism development strategy to enhance the cultural potential and economic condition of the surrounding local community. This research used descriptive qualitative analysis, content analysis, IFAS EFAS and SWOT matrix. The results of the IFAS and EFAS analysis in the SWOT Cartesian diagram indicated that Tempilang Village is in a favorable position with the dominant strength and opportunity factors and growth strategy as the main focus of the development strategy. Based on the results of analysis of internal and external factors using the SWOT matrix, there were four main strategies for sustainable tourism development to be implemented in Tempilang Village, including strategies for optimizing the management of cultural tourism, strategies for optimizing the potential of home based enterprises in the village to support tourism activities, utilizing intangible culture in the village as a product of cultural tourism and managing tangible cultural assets in the village through opportunities for cooperation.

Model Wisata Religi dan Ekonomi Kreatif Berbasis Masjid

“…Penggunaan platform digital dan media sosial untuk mempromosikan destinasi wisata religi, pemesanan tiket, dan interaksi dengan pengunjung dapat menjadi pranata baru yang mendukung perkembangan pariwisata. Inovasi dalam teknologi ini dapat membuka peluang baru dalam meningkatkan daya tarik dan kenyamanan bagi para wisatawan oleh (Wardhani & Purnomo, 2021).secara keseluruhan, munculnya pranata baru dalam konteks wisata religi mencerminkan adaptasi masyarakat terhadap perubahan dan peluang yang timbul dari pengembangan model wisata baru oleh (Imandintar & Idajati, 2019). Pranata ini dapat menjadi katalisator bagi pertumbuhan yang berkelanjutan, memperkuat identitas budaya, dan meningkatkan manfaat ekonomi bagi masyarakat setempat.…”

Collaborative Partnerships, Religious Reputation Culture, and Digital Tourism Promotion in Support of Halal Tourism Villages

“…Building strong networks with other business stakeholders can also serve as a way to expand business opportunities and gain recognition in the market on a much larger scale (Nguyen et al, 2022). The structure of the tourism network can significantly influence tourism performance (Wardhani & Purnomo, 2021). However, research on the effects of tourism networks typically focuses on a micro perspective, especially exploring the benefits or losses of being part of a tourism network, but the global tourism development can be seen as the evolution of a tourism network; yet, how the network structure affects the tourism industry's performance has not been clearly explained (Zhu & Liu, 2022).…”