A retrospective analysis of the essence of the term «logistics», consideration of different scientific approaches, the historical context of the evolutionary development of logistics can be considered as a theoretical basis for the definition of digital logistics. In the context of the spread of digitalization and strengthening the relationship and speed of interaction of market participants in logistics services, a comprehensive understanding of the essence of digital logistics and prospects for its further development is the key to effective business. The article presents the key components and main trends in the development of digital logistics. Emphasis is placed on the importance of taking into account changes in consumer consciousness, in particular environmental responsibility, as a result of the impact of digitalization on the market, taking into account the final personalized consumer.