“…TV programming is often regarded as the most influential media source through which youth acquire knowledge, whether based on accurate or inaccurate information, and learn about social behaviors, including drinking practices (Collins, Schell, Ellickson, & McCaffrey, 2003; Gerbner, 1995). Youth may be especially susceptible to TV programming because the storylines serve as a source of referential learning about adult behaviors that they seek to emulate (Boeknke, Münich, & Hoffmann, 2002; Russell, Norman, & Heckler, 2004). As such, TV has been referred to as a ‘super peer’ for adolescents, a source of normative information, particularly on topics they are just beginning to explore, such as sexuality or alcohol and drug use (Brown, Halpern, & L'Engle, 2005; Strasburger & Wilson, 2002).…”