“…Multimedia appears to more effectively improve learning as children get older. On recognition and recall of information in films, older children did better than younger children and adults did better than older children (Stevenson & Siegel, 1969); the same result was obtained on recognition and recall of pictures (Dirks & Neisser, 1977;Hoffman & Dick, 1976), television commercials (Atkin, 1975a(Atkin, , 1975b(Atkin, , 1975c(Atkin, , 1975dRubin, 1972;Stoneman & Brody, 1983;Ward, 1972;Ward, Wackman, & Wartella, 1978), television programs (Leifer et al, 1971), and toy scenes (Dirks & Neisser, 1977). Stoneman and Brody (1983) presented auditory-only, visual-only, or combined auditoryvisual stories in which product advertisements were interspersed.…”