We report the effect of divalent cation (A) substitution on magnetic and magnetoelectric properties in Bi 1-x A x FeO 3 (A= Sr, Ba and Sr 0.5 Ba 0.5 ; x = 0 and 0.3). The rapid increase of magnetization below 100 K and a peak at the Neel temperature T N = 642±2 K found in BiFeO 3 is suppressed in the co-doped sample (A = Sr 0.15 Ba 0.15 ). All the divalent cation doped samples show enhanced magnetization with a well defined hysteresis loop compared to the parent compound. Both longitudinal (L-α ME ) and transverse (T-α ME ) magnetoelectric coefficients with dc magnetic field parallel and perpendicular to the direction of induced voltage, respectively, were measured using dynamic lock-in technique. It is found that the T-α ME increases in magnitude and exceeds the L-α ME with increasing size of the A cation. The maximum T-α ME = 2.1 mV/cmOe in the series is found for A = Sr 0.15 Ba 0.15 , though it is not the compound with the highest saturation magnetization. The observed changes in the magnetoelectric coefficient are suggested to possible modification in the domain structure and magnetoelectric coupling in these compounds.1