The authors have created modern effective methods for controlling the vitamin content of highly productive lactating cows during the first period of lactation. The results were obtained on the content of vitamins in the diet, milk and blood when feeding with supplements Vitaminol and phytocomplex at 10, 15 and 20 g per animal unit daily separately and with mixed feed. The authors monitored the levels of vitamins A, carotene, D and E in cow's milk and serum. Scientific research was carried out for the agricultural enterprise "Novgorodsky Becon" of the Novgorod region. The cows ration was balanced by 50 nutrients and biologically active substances in accordance with the recommendations for animal feeding (Moscow, Russian Academy of Agricultural Sciences, 2003). Studies of the content of vitamins were carried out using the silage-concentration type of ration fed to lactating black-and-white cows in conditions without grazing. We conducted 2 scientific experiments and 2 physiological experiments with cows during the first 100 days of their lactation. The increase in the level of vitamin A in milk and blood was due to the use of feed additives in the diets. The use of feed additives increased the vitamin D levels in milk and serum. The balance of calcium and phosphorus metabolism in cows is positive. The use of "Vitaminol" together with compound feeds increased the level of calcium by 5.6 6.3 and phosphorus by 4.4 4.9 grams per 1 kg of milk with the natural fat content. The diets were admixed with the "Vitaminol" and phytocomplex ratio of Ca: P (1.3: 1) and Na: K (0.2: 1). With the same doses of feed additives, the ratio of acid and alkaline elements in the diets was the same: Vitaminol was 0.743 and phytocomplex was 0.709. Due to the use of "Vitaminol", the concentration of vitamin E in milk is 4.6-6 times higher than that in the control group, in blood and blood serum.