Diferensiasi Produk Gula Merah Tebu Menjadi Gula Cair dan Gula Recengan Kombinasi

Abstract

The community service program aims to solve the problem of sugar cane group in Latellang village, Patimpeng sub-district, South Sulawesi province, about increasing business through product differentiation with a combination of ginger extract and pandan leaf extract. The combination is done to reduce the typical aroma of sugar cane in processed sugar. The distinctive aroma of sugar cane is what causes the lack of consumption of brown sugar from sugar cane, so the selling price is very low compared to brown sugar from sugar palm. The implementation of service includes several stages of preparation, cooking, cooling, and packaging. Through training, partners have been able to process sugar cane sugar into a differentiation product with a combination of ginger extract and pandan leaf extract into liquid sugar and recengan sugar with flavor variants according to the extract added. The selling price is very profitable for partners because liquid sugar can be sold at a price of Rp. 15,000 per bottle (250 ml) and recengan sugar is sold at Rp. 8,000 per pouch (each pouch consists of 6 recengan sugar seeds). This sale is very profitable because brown sugar cane is sold at a price of Rp.10,000 per kg, while to make liquid sugar and recengan sugar, only 500 g of sugar cane is needed. Therefore, this service has succeeded in helping to overcome partner problems and increase partner profits through the differentiation of sugar cane into liquid sugar and recengan sugar with combination.

Product Differentiation of Colenak Jam as a Local Specialty of Tasikmalaya

“…Product differentiation is a planned strategy to distinguish a product or service with specific characteristics from a competing company. Product differentiation is often present with developing product selling points and consumer target markets (Yasser et al 2019.). Meanwhile, according to (Wulandari 2019) Product differentiation is the creation of a product or image that is quite different from those that have been circulating to attract consumers.…”

Peningkatan Nilai Tambah Produk Gula Tebu dan Kemasannya Serta Strategi Pemasaran Untuk Meningkatkan Pendapatan Petani Gula Di Nagari Baringin Kabupaten Agam

“…Untuk menghasilkan produk gula komersial seperti gula pasir, tebu telah berevolusi menjadi tanaman perkebunan (M. Y. Yasser et al 2020). Tebu ditanam sendiri di beberapa lokasi di Indonesia.…”

“…Kualitas tebu dan aroma khas pada gula merah yang dihasilkan menjadi faktor lain yang menyebabkan rendahnya minat masyarakat untuk mengkonsumsi gula merah tebu, berdasarkan hasil penelusuran tim pelaksana di pasar-pasar tradisional dan pengamatan terhadap kelompokkelompok usaha gula merah tebu (M. Yasser et al 2020). Salah satu hasil pertanian yang paling umum di Indonesia adalah tebu, yang digunakan sebagai bahan baku untuk membuat gula cair, gula merah, atau gula pasir.…”