Services Marketing Quarterly
 2016
DOI: 10.1080/15332969.2016.1154733
|View full text |Cite
|
Sign up to set email alerts
|

Differences in Advertising Strategies of Service Marketers: A Content Analysis

. Utkarsh
1
,
Harshit Maurya
2
,
Sanjay Medhavi
3
Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1

Citation Types

0
1
0

Year Published

2017
2017
2021
2021

Publication Types

Select...
5

Relationship

0
5

Authors

Journals

citations
Cited by 8 publications
(1 citation statement)
references
References 1 publication
0
1
0
Order By: Relevance
“…Moreover, they often involve complex marketing and advertising (Maurya & Medhavi, 2016), which requires cooperation between different business counterparts. In strong business relationships, interactions can nurture the development of new products/services, and are thus important for a firm's innovative capacity (Rovira Nordman, 2012).…”
Section: The Research Problemmentioning
confidence: 99%

New Service Development and Digitalization: Synergies of Personal Interaction and IT Integration

Lindh
1
,
Nordman
2
2018
Services Marketing Quarterly
9
0
1
0
View full textAdd to dashboardCite
“…Moreover, they often involve complex marketing and advertising (Maurya & Medhavi, 2016), which requires cooperation between different business counterparts. In strong business relationships, interactions can nurture the development of new products/services, and are thus important for a firm's innovative capacity (Rovira Nordman, 2012).…”
Section: The Research Problemmentioning
confidence: 99%

New Service Development and Digitalization: Synergies of Personal Interaction and IT Integration

Lindh
1
,
Nordman
2
2018
Services Marketing Quarterly
9
0
1
0
View full textAdd to dashboardCite

Individual differences in consumer information search for services: A multiple mediation study

Utkarsh
1
2017
Journal of Retailing and Consumer Services
19
1
18
0
View full textAdd to dashboardCite

The Impact of the Great Recession on Financial Services Advertising: An Exploratory Study

Swani
1
,
Iyer
2
2017
Services Marketing Quarterly
9
0
3
0
View full textAdd to dashboardCite
scite logo

scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

Contact Info

customersupport@researchsolutions.com

10624 S. Eastern Ave., Ste. A-614

Henderson, NV 89052, USA

Product
Browser ExtensionAssistant by sciteCitation Statement SearchReference CheckVisualizationsDashboardsExplore JournalsExplore OrganizationsExplore FundersEmbedding BadgeEmbedding Citation SearchPricing
Resources
BlogHelp & FAQAccessibility StatementAPI TermsFor Universities & GovernmentsFor ResearchersFor PublishersFor Corporate, Pharma & EnterpriseAuthor MarketingBecome an AffiliateGet an organization trial or quotescite Data & Services
About
News & PressCareersRead our PaperCoverage

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

BlogTerms and ConditionsAPI TermsPrivacy PolicyContactCookie PreferencesDo Not Sell or Share My Personal Information

Copyright © 2024 scite LLC. All rights reserved.

Made with 💙 for researchers

Part of the Research Solutions Family.