Different roots, intertwined branches: linking International Business and Economic Geography through the Uppsala Model and Global Production Network

Abstract

PurposeThe aim of this study is to propose a link between international business (IB) and economic geography, which are two streams of thought that have developed without one acknowledging the other. We use the Uppsala model and the Global Production Network as pillars to sustain this link. We expect that this research triggers a collaboration with allied social sciences in important debates surrounding the business-societal interface.Design/methodology/approachWe selected papers produced by Johanson and Vahlne to understand the development of the Uppsala model over 40 years. The same was done with the Global Production Network, where we scrutinized the work of Henderson, Coe, Dicken, Hess and Yeung – scholars from the Manchester School of Geography – in the last twenty years. Based on Humphrey et al. (2019), we applied an inductive and inferential approach to uncover similarities and differences between the Uppsala model and Global Production Network.FindingsThe Uppsala model reinforces the strategic role of network position in the internationalization process, while the Global Production Network aims to explain how the governance of global firms scattered world-wide affects the development and upgrading opportunities of the various regions and firms involved. Despite these clear differences, the geographical nature of IB and shared similarities accounting the network as a channel to foster and provide access to important resources and practices regarding management, coordination and governance of dispersed parts of multinational enterprises give room to using these two theories as pillars to link IB and economic geography.Originality/valueWhile attempts to link IB and economic geography are not new, none of these studies have focused on the Uppsala model and Global Production Network as pillars to create a link. We foresee an intense cross collaboration and an even possible renaissance of IB and economic geography to target the ever-changing business environment and its impact on social and economic development.

The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market

“…Internationalization has led to the formulation of global production and investment strategies (Oliveira et al, 2022;Wang et al, 2017). Consumers increasingly approach and consume services and products from different global cultures (Beveridge et al, 2022;Cleveland et al, 2022;Torelli et al, 2017).…”

“…Internationalization has led to the formulation of global production and investment strategies (Oliveira et al. , 2022; Wang et al.…”