“…As digital trends continue to accelerate, the radio industry is forced to continually reinvent itself to maintain its relevance in a multimedia web-based world (Cordeiro, 2012; Farrell, 2016; Laor et al, 2019; Moshe et al, 2017; Starkey, 2017; Te et al, 2011). Although digital broadcast has taken longer than anticipated to become established as the norm for radio listening (Lax, 2017), 92 percent of all Americans still report incorporating over-the-air radio content in their daily listening habits (Nielsen, 2017), and about 40 percent now listen to their favourite programmes and hosts on a digital platform such as an iPhone (Punnett, 2016). In younger radio listener rankings, the preference of digital radio listening over terrestrial signal listening is significant: digital radio listening, the most preferred method by younger radio listeners, ranks ‘iPod use’ second and over-the air radio signals third (Saffran, 2011).…”