Diffusion of Quick Response in the Texas Sewn Products Industry

Martin, Ruth Elwood; Horridge, Patricia E.; Craig, Jane S.

doi:10.1177/1077727x980263003

Cited by 3 publications

(3 citation statements)

References 16 publications

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“…The diffusion of innovations theory (Rogers, 1995) provides theoretical support for the effects of acculturation variables on consumers' attitudes toward products. Many clothing researchers have used aspects of the theory to guide their work (e.g., Chowdhary & Dickey, 1988;Davis & Lennon, 1985;DeJonge et al, 1983DeJonge et al, -1984Kim & Schrank, 1982;Martin, Horridge, & Craig, 1998;Shim & Kotsiopulos, 1994;Workman & Johnson, 1993). 2 According to the theory, an innovation refers to an idea, practice, or object that is perceived as new (e.g., U.S.-made clothing) by an individual and that is communicated through certain channels over time among the members of a social system (i.e., China).…”

Section: Diffusion Of Innovations Theorymentioning

confidence: 99%

Chinese Consumers' Attitudes Toward U.S.‐ and PRC‐Made Clothing: From a Cultural Perspective

Shen

Lennon

Dickson

et al. 2002

Family & Consum Sci Res J

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To investigate the role of acculturation variables (Western behavioral adoption, adherence to traditional values) in explaining Chinese consumers' attitudes toward U.S.‐made and PRC‐made clothing, 3,000 consumers from large Chinese cities were surveyed. Responses were received from 870 men and 999 women. Results of a paired sample t test revealed that Chinese consumers' attitudes toward U.S.‐made clothing were more favorable than attitudes toward PRC‐made clothing. In addition, results of simple regression analyses revealed a positive relationship between attitudes toward U.S.‐made clothing and Western behavioral adoption and a negative relationship between attitudes toward PRC‐made clothing and Western behavioral adoption. In a related way, simple regression analyses revealed a negative relationship between attitudes toward U.S.‐made clothing and degree of adherence to traditional Chinese values and a positive relationship between attitudes toward PRC‐made clothing and degree of adherence to traditional values. Implications and ideas for future research are also addressed.

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Section: Diffusion Of Innovations Theorymentioning

confidence: 99%

Chinese Consumers' Attitudes Toward U.S.‐ and PRC‐Made Clothing: From a Cultural Perspective

Shen

Lennon

Dickson

et al. 2002

Family & Consum Sci Res J

View full text Add to dashboard Cite

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“…However, no comprehensive empirical study has been conducted for the industry at large. In other studies that focus on textile and apparel industries (e.g., Georgia Institute of Technology, 1980;Hunter, 1990;Ko & Kincade, 1998;Martin, Horridge, & Craig, 1998;Nuttle, King, & Hunter, 1991), the uniqueness of the product (e.g., high level of inventory, constant demand for change, flexible and varied raw materials) has been shown to be a factor in selecting managerial strategy and planning other operations. Such researchers question whether or not the general information about training expatriates is applicable to textile and apparel industries or if these industries require specialized considerations for training.…”

Section: Discussionmentioning

confidence: 99%

Training of Expatriates in the Textile and Apparel Industries

Woodard

Kincade

Owens

2002

Clothing and Textiles Research Journal

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The purpose of this exploratory research study was to obtain information about training programs for expatriate employees in the U.S. textile and apparel industries. The research sample consisted of 34 U.S. textile and apparel manufacturers identified to have expatriate employees. Personnel managers or managers of overseas operations in 28 companies responded to the telephone survey (93% response rate). Language training was the most frequently used training program category. The training programs of most companies lasted less than six weeks, with the majority of programs taking place in the overseas location where the expatriate was to be placed. In general, managers viewed training as important for an expatriate. Language training and cultural assimilation were the two categories perceived by managers to be most important; however, in this study, perceived importance of specific categories did not show a significant relationship to the success of an overseas operation.

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“…No research could be identified on the use of technologies in the Texas sewn-products industry and how these manufacturers have accepted and used new technologies. An exception is a study by Martin, Horridge, and Craig (1998) that compared the diffusion of Quick Response (QR) technologies in North Carolina, New York, Louisiana, and Alabama with Texas, and found that QR diffusion was limited in all states. The assessment of attitudes towards risk could provide critical information on how risk level impacts the selection of QR technology.…”

Section: Purpose 'mentioning

confidence: 99%

Texas Manufacturers of Sewn Products: A Typology of Strategic Posture by Risk Level

Horridge

Martin

Craig

1999

Clothing and Textiles Research Journal

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The study was conducted to determine how strategic posture of sewn-products manufacturers influences their use of newer technologies important to company competitiveness. The objectives were to develop a typology of Texas sewn-products manufacturers according to strategic posture by risk level, and to develop group profiles by company demographics and production characteristics. Questionnaires were mailed to Texas manufacturers of sewn products resulting in 123 usable surveys. Cluster analysis was used to segment the manufacturers according to their level of risk. MANOVA and discriminant analysis were used to distinguish among the groups. Profiles of groups were developed using company demographics and production characteristics (production system, plant layout, sewing machine technology, computer usage, and employee training and compensation). The High Risk group accepted and integrated more technology than the other three groups, indicating the need for proactiveness to compete in business.

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Diffusion of Quick Response in the Texas Sewn Products Industry

Cited by 3 publications

References 16 publications

Chinese Consumers' Attitudes Toward U.S.‐ and PRC‐Made Clothing: From a Cultural Perspective

Chinese Consumers' Attitudes Toward U.S.‐ and PRC‐Made Clothing: From a Cultural Perspective

Training of Expatriates in the Textile and Apparel Industries

Texas Manufacturers of Sewn Products: A Typology of Strategic Posture by Risk Level

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