Digital 3D Fashion Designers: Cases of Atacac and The Fabricant

Särmäkari, Natalia

doi:10.1080/1362704x.2021.1981657

Cited by 48 publications

(31 citation statements)

References 47 publications

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“…At first, the introduction of cultural elements authenticity into the exploration of purchase intention of digital fashion expands the research perspective and scope of digital fashion. Atacac (2016-), Carlings' digital-only collection (2017-), and The Fabricant (2018-), the earliest commercial examples of digital fashion, have put more emphasis on how to transfer traditional and material practices into new digitized ones using 3D software [5], but there has been a lack of introducing traditional costume elements into the realm of digital fashion. Digital fashion is a much more sustainable and inclusive method for fashion practice [5].…”

Section: Theoretical Implicationsmentioning

confidence: 99%

“…Atacac (2016-), Carlings' digital-only collection (2017-), and The Fabricant (2018-), the earliest commercial examples of digital fashion, have put more emphasis on how to transfer traditional and material practices into new digitized ones using 3D software [5], but there has been a lack of introducing traditional costume elements into the realm of digital fashion. Digital fashion is a much more sustainable and inclusive method for fashion practice [5]. This paper proposed the combination of digital fashion and a digitalized collection, exploring the possibility of this combination for a mixture of sustainability and the collectible value [48].…”

Section: Theoretical Implicationsmentioning

confidence: 99%

“…More recently, more than 200 other luxury brands, such as Prada, Off-White, and Christian Louboutin, have joined this trend [4]. Digital fashion refers not only to a processing tool for the development and visualization of virtual goods, but also as a marketing or educational tool for online shops and virtual museums to manufacture digital-only end goods for virtual use [5]. Recent examples of cooperation between fashion brands and game companies show that digital fashion might become an essential part of business management and fashion design practice [2].…”

Section: Introductionmentioning

confidence: 99%

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Sinicized Exploration of Sustainable Digital Fashion: Chinese Game Players’ Intention to Purchase Traditional Costume Skins

Hui-e

2022

Sustainability

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Digitalization is not only blurring boundaries between the real world and virtual space, but, since COVID-19, it has also made the traditional fashion industry less reliant on physical materials. In this context, digital fashion and virtual design have emerged. Although China has started to digitally distribute cultural products based on the digitization of museums, there is still a gap in the field of digital fashion. In order to achieve the sustainable development of Chinese traditional costume culture and explore the Sinicization of digital fashion, this article proposes to transfer Chinese traditional costumes into a series of digitalized commodities, serving as computer game skins for online sales. This research involved the construction of a hypothetical model based on the technology acceptance model (TAM), including perceived usefulness, purchase price perceptions, perceived playfulness, cultural elements authenticity, satisfaction, and purchase intention through the related literature. In total, the survey data of 219 Chinese game players were collected, and a structural equation model (SEM) was constructed to verify these research hypotheses. The results showed that perceived playfulness and cultural elements authenticity had a positive effect on the players’ satisfaction and purchase intentions, whereas perceived usefulness had a negative influence on the players’ satisfaction and purchase intentions. In addition, purchase price perceptions had no significant negative effect on the players’ satisfaction or their purchase intentions. Overall, this study contributes to the co-development of digital fashion and traditional costume culture in China, as well as the improvement of product design and marketing management for game companies.

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Section: Theoretical Implicationsmentioning

confidence: 99%

Section: Theoretical Implicationsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Sinicized Exploration of Sustainable Digital Fashion: Chinese Game Players’ Intention to Purchase Traditional Costume Skins

Hui-e

2022

Sustainability

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“…Due to the digital games, not only is 3D fashion is gaining attention with cosmetic items but also, digital fashion is emerging as an opportunity for fashion designers [15]. Returning to the digital fashion definition, it is seen as a new way to create fashion items using computers and 3D software [16]. This technology allows more freedom for both user and creator.…”

Section: Fashion In Digital Gamesmentioning

confidence: 99%

Analyzing the Gap between Physical and Digital Fashion

VURUSKAN¹,

SAHIN²

2022

Proceedings of 3DBODY.TECH 2022 - 13th International Conference and Exhibition on 3D Body Scanning and Processing Technologies,

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After the launch of the metaverse, digital fashion has been given more attention by fashion brands. In addition, the gaming and fashion industries' paths became intertwined through fashion items. However, in-game cosmetics i and real-life fashion garments are quite different in terms of material and style, i.e., there is a clear gap between digital and physical fashion. Due to its flexibility, digital fashion can easily be differentiated from physical fashion. This research aims to highlight the gap between digital and physical fashion in video games. For this purpose, a survey was conducted with 100 gamers. After collection from the participants, the data was reviewed, and accordingly, a sample game was chosen for this research. In order to narrow the gap between digital and physical fashion, a capsule collection was designed for the game called "League of Legends". Three pairs of outfits, one version for digital fashion and one for physical fashion, were prepared in 2D and 3D. The outfits were designed to suit the chosen characters. Such approaches can allow consideration of points of similarity for the pairs of designs, enabling adaptation to the digital world. As a result, the gap between digital and physical fashion can be narrowed and more realistic garments can be created for video games, which are able to satisfy and even inspire gamers.

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“…Enormous amounts of water and fossil fuels consumed to produce fibers significantly contribute to environmental pollution (Nimon, 2021; Williams, 2019). In the late 1990s, to reduce physical material waste and the lead-time required for apparel product development, three-dimensional (3D) virtual prototyping technology, also known as 3D visualization and 3D modeling, was introduced to the fashion industry (Särmäkari, 2021). Since the early 2010s, propelled by accelerated speed-to-market and e-commerce market growth, 3D technology has been rapidly adopted by many fashion companies (Choi, 2022).…”

Section: Introductionmentioning

confidence: 99%

Toward Sustainable Fashion Product Development: The use of 3D Virtual Prototyping Technologies in the Synchronous Remote Learning Classroom

Lee

2022

Journal of Educational Technology Systems

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This study examined the use of 3D garment prototyping technology as a remote learning facilitator to create new instructional designs for a product development course. The new instructional designs in a flipped learning approach for the remote, synchronous computer-aided fashion product development course was created, implemented, and evaluated within the Addie framework at one of the largest fashion colleges in the U.S. The students’ submitted final semester projects demonstrated that the new instructional designs were effective for the students’ synchronous remote learning achievement at a high level. The students had an enormous experiential learning experience from the instructor-student collaborative 3D avatar fashion show promoted on the college website and social media. The outcomes of this research can be used as a toolkit to create a new instructional design using a 3D prototyping technology as a learning facilitation tool in a synchronous remote classroom. More research must be conducted to focus on challenges in helping all students adapt to novel online learning environments. The current study must be further expanded to determine the use of other 3D prototyping technologies in different remote courses across disciplines.

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Digital 3D Fashion Designers: Cases of Atacac and The Fabricant

Cited by 48 publications

References 47 publications

Sinicized Exploration of Sustainable Digital Fashion: Chinese Game Players’ Intention to Purchase Traditional Costume Skins

Sinicized Exploration of Sustainable Digital Fashion: Chinese Game Players’ Intention to Purchase Traditional Costume Skins

Analyzing the Gap between Physical and Digital Fashion

Toward Sustainable Fashion Product Development: The use of 3D Virtual Prototyping Technologies in the Synchronous Remote Learning Classroom

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