Digital advertising policy acceptance by out-of-home advertising firms: a combination of TAM and TOE framework

Cho, Jaesoo; Cheon, Yongseok; Jun, Jong Woo; Lee, Sang-won

doi:10.1080/02650487.2021.1888562

Cited by 34 publications

(22 citation statements)

References 52 publications

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“…Zhang et al find Green Employee Behavior in China is affected by PU and PEOU [26]. Cho proves that the acceptance of digital advertising policy is greatly impacted by PU and PEOU [27]. Secondly, this study found positive relationships between individuals' green self-efficacy and their environmentally friendly entrepreneurial behaviors, including task-related green entrepreneurial behaviors and proactive entrepreneurial behaviors.…”

Section: Discussionmentioning

confidence: 49%

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How Does Policy Perception Affect Green Entrepreneurship Behavior? An Empirical Analysis from China

Chu

Zhang

2021

Discrete Dynamics in Nature and Society

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As sustainable development has become a worldwide concern in dealing with tensions between economic development and resource sustainability, green entrepreneurship as a potential solution is gaining popularity. This paper investigates the perceptions of green policies and their impact on green entrepreneurial behavior. Furthermore, green self-efficacy is identified as a psychological mechanism linking green entrepreneurship policies and green entrepreneur behavior and moral reflectiveness as a boundary condition. Building on the policy acceptance model (PAM), the relationships between two policy perceptions and two green entrepreneurial behaviors, the mediating effect of green self-efficacy, and the moderating effect of moral reflectiveness are explored. Results support the mediation and moderation effects, implying that governmental institutions can strive to improve entrepreneurs’ perceived usefulness and ease of use in terms of public policies to strengthen their engagement in green entrepreneurial behaviors.

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Section: Discussionmentioning

confidence: 49%

“…Cho uses TAM to analyze the acceptance of digital advertising policy [27]. e PAM focuses on the field of public policy by including the traditional constructs of TAM and additional variables in relation to the domain of policy research.…”

Section: Theoretical Foundation and Research Hypothesesmentioning

confidence: 99%

How Does Policy Perception Affect Green Entrepreneurship Behavior? An Empirical Analysis from China

Chu

Zhang

2021

Discrete Dynamics in Nature and Society

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“…In particular, several issues of potential relevance to policy creators and responders have been accounted for in this study. The Policy Acceptance Model (PAM) [17,70] has been used in addition to including variables and relationships of a Dual-Agency Model of Firm CSR [71]. These variables and relationships of public agents (government policies) and private agents (corporate CEOs) have not previously been studied together in the policy response research area.…”

Section: Discussionmentioning

confidence: 99%

The Role of Policy Perceptions and Entrepreneurs’ Preferences in Firms’ Response to Industry 4.0: The Case of Chinese Firms

Qiu

Tao

2021

Sustainability

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Favorable policy implementation results are due not only to policy makers’ abilities but also to the behavior of those responding to the policies. For example, a CEO’s understanding of a government policy’s content and his or her willingness to respond to it, based on the expectation of profits, plays a vital role. To understand the relationship between how policies are perceived and how enterprises behave in response to innovation policies in the era of the 4th Industrial Revolution (Industry 4.0), in this study, we use structural equation modeling to investigate the roles of various factors and examine the response mechanisms in enterprises through which entrepreneurs react to Industry 4.0 innovation policies. The hypothesized model is validated empirically using a sample collected from 337 domestic Chinese high-tech firms. The modeling results indicate that positive perceptions of policies have a positive effect on entrepreneurs’ preferences which, in turn, motivate positive behavior toward innovation. Moreover, testing the model showed partial and complete mediation effects, indicating that the perceived practicability of a policy is a factor with a strong impact on response behavior that sometimes exerts its influence by altering the mediator of entrepreneurs’ responsive preferences. The empirical results and management implications of this study can serve as a reference for the effective implementation of and response to government development plans.

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“…A new development is the addition of personal innovativeness to the framework, leading to the extension of the framework (AlBar & Hoque, 2019; Cho et al, 2021; Kimiagari & Baei, 2021; Mun et al, 2006). The inclusion of individual context in examining innovation adoption is vital since such decisions depend heavily on individual managers or executives (Bruque & Moyano, 2007).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Moreover, we argue that albeit these variables are crucial to IT adoption, the personal characteristics of the decision‐maker such as personal innovativeness also influences the adoption process (AlBar & Hoque, 2019; Cho et al, 2021; Kimiagari & Baei, 2021; Mun et al, 2006). This stems from the fact that innovative heads or C‐suite executives prefer tools that alter the structure in which problems are addressed.…”

Section: Literature Reviewmentioning

confidence: 99%

Determinants of adoption of computer‐assisted audit tools and techniques among internal audit units in Ghana

Awuah

Onumah

Duho

2021

E J Info Sys Dev Countries

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This study investigates the determinants of adoption of computer‐assisted audit tools and techniques (CAATTs) among internal audit units in Ghana. Data for the study was drawn from a sample of 75 private and state‐owned enterprises through questionnaires while the partial least squares structural equation modeling was employed to analyze and test the hypotheses. The findings indicate that albeit CAATT adoption within internal audit units is fairly high, the actual usage in the areas of risk assessment, fraud detection, substantive testing, and analytical procedures are still low. Using the extended technology‐organization‐environment (TOE) framework, results show that CAATT behavioral intention is driven by technological readiness, organizational readiness, and environmental readiness but not personal innovativeness. In addition, CAATT behavioral intention influences CAATT adoption among the internal audit units. The findings provide valuable insights to management, heads of audit units, policymakers, and regulators on ways to improve the adoption and use of CAATT. Firms should invest more in training workshops on big data analytics, hiring more data scientists or data engineers, and equipping internal audit units with the information technology infrastructure. The paper complements prior research by applying a hierarchical component modeling technique to the extended TOE framework to investigate CAATT adoption in internal audits.

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Digital advertising policy acceptance by out-of-home advertising firms: a combination of TAM and TOE framework

Cited by 34 publications

References 52 publications

How Does Policy Perception Affect Green Entrepreneurship Behavior? An Empirical Analysis from China

How Does Policy Perception Affect Green Entrepreneurship Behavior? An Empirical Analysis from China

The Role of Policy Perceptions and Entrepreneurs’ Preferences in Firms’ Response to Industry 4.0: The Case of Chinese Firms

Determinants of adoption of computer‐assisted audit tools and techniques among internal audit units in Ghana

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