Digital business capability: its impact on firm and customer performance

Wielgos, Dominik M.; Homburg, Christian; Kuehnl, Christina

doi:10.1007/s11747-021-00771-5

Cited by 103 publications

(85 citation statements)

References 131 publications

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“…After eliminating these participants, the baseline data included 881 complete questionnaires, for a final response rate of 5.99%. Although lower, this level of response 4 appears reasonable compared to recent response rates (10%–15%) (Chen, 2021 ; Wielgos et al, 2021 ).…”

Section: Methodssupporting

confidence: 50%

An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying

Hita

Grégoire

Lussier

et al. 2022

J. of the Acad. Mark. Sci.

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Building on the health belief model (HBM), this research tests, over six months, how the exposure to COVID-related information in the media affects fear, which in turn conditions beliefs about the severity of the virus, susceptibility of getting the virus, and benefits of safety measures. These health beliefs ultimately lead to social distancing and panic buying. As a first contribution, we find that fear is not directly triggered by the objective severity of a crisis, but rather formed over time by the way individuals are exposed to media. Second, we show that fear affects behaviors through the components of the HBM which relate to the risks/benefits of a situation. Last, we find that critical thinking about media content amplifies the “adaptive” responses of our model (e.g., health beliefs, social distancing) and reduces its “maladaptive” responses (e.g., panic buying). Interestingly, we note that the beneficial effect of critical thinking about media content disappears as the level of fear increases over time. The implications of these findings for policymakers, media companies, and theory are further discussed. Supplementary Information The online version contains supplementary material available at 10.1007/s11747-022-00865-8.

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Section: Methodssupporting

confidence: 50%

An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying

Hita

Grégoire

Lussier

et al. 2022

J. of the Acad. Mark. Sci.

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“…Previous research evidence suggests that businesses that have successfully applied digital marketing are superior at generating revenue using their existing resources (Wielgos et al. , 2021).…”

Section: Dimensions Of Dmcs Frameworkmentioning

confidence: 99%

“…At the same time, intangible performances include customer's satisfaction in terms of loyalty (Bhatti et al, 2019), relationship performance (Tarsakoo and Charoensukmongkol, 2020) and building the environment of conversation engagement (Yawised et al, 2017), Customer lifetime Value (CLV) (Cambra-Fierro et al, 2021), Customer Referral Value (CRV) (word of mouth) (Liu et al, 2021). Previous research evidence suggests that businesses that have successfully applied digital marketing are superior at generating revenue using their existing resources (Wielgos et al, 2021). Hence, businesses that have embraced DT are able to effectively utilize the pervasive digital connections and communications among principal partners within the value chain.…”

Section: Business Performancementioning

confidence: 99%

Digital marketing capability: the mystery of business capabilities

Apasrawirote

Yawised

Muneesawang

2022

MIP

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PurposeThis study aims to advance the understanding of digital marketing capability by conducting a comprehensive, systematic review of relevant literature at the firm level.Design/methodology/approachThe study utilizes categorization and contextualization of qualitative methodologies to review the literature, using Scopus databases to collect 57 journals with 143 peer-reviewed papers as the main focus. The research gaps and DMCs were analyzed and synthesized and presented as collective categorization together with the proposed future direction framework.FindingsThis study proposed the relevance of digital marketing capabilities for businesses and the key measurement of business performance. The proposed dimensions of the digital marketing capabilities framework are to identify new research directions for both marketing and IT strands.Originality/valueThis study classify five main different themes in digital marketing incorporating with digital technologies (DTs) era and proposed relevance of digital marketing capabilities for businesses (B2C and B2B) and keys measurement of business performances.

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“…Wielgos et al ( 2021 ) present a three-construct framing of digital capability: digital strategy, digital integration and digital control. Digital strategy refers to the extent to which a firm aims to create new forms of value for itself, its customers and partners through a combination of digital technologies.…”

Section: Review Of Literaturementioning

confidence: 99%

IT Capability, Organisational Learning and Innovation Performance of Firms in Kenya

Otioma

2022

J Knowl Econ

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This paper explores the role that IT capability (IT-c) plays in firm innovation performance through the channel of organisational learning (OL) in Kenya. It frames OL in two dimensions: explorative and exploitative OL. The former entails seeking new knowledge, which mainly exists outside the firm’s competence. The latter is an activity or process that builds on existing competence and knowledge in the firm. Using mediation analysis of 481 firms drawn from the World Bank Enterprise Survey (2013) and Innovation Follow-up Survey 2014, it demonstrates that IT-c has a significant effect on innovation performance of firms (capability to simultaneously improve products, processes, organising and market development). It finds that the mediative role of OL in the relationship between IT-c and innovation performance is realised mainly through explorative learning, whilst enabling the firm exploit existing (in-house) knowledge base. The paper puts forward some managerial, policy and further research suggestions.

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Digital business capability: its impact on firm and customer performance

Cited by 103 publications

References 131 publications

An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying

An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying

Digital marketing capability: the mystery of business capabilities

IT Capability, Organisational Learning and Innovation Performance of Firms in Kenya

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