2015
DOI: 10.1016/j.giq.2015.08.001
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Digital diplomacy in GCC countries: Strategic communication of Western embassies on Twitter

Abstract: Drawing upon online communication research, this study identifies six effective communication strategies for social media-based diplomacy on Twitter: interactive, personalized, positive, relevant, and transparent communication among a broad network of stakeholders. By using an extensive mix-method design (i.e., combining a manual content and automated network analyses, N = 4438 tweets), this research examines to what extent these communication strategies are adopted on Twitter by Western embassies active in co… Show more

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Cited by 62 publications
(48 citation statements)
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References 51 publications
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“…Despite the focus on information disclosure and transparency of funding, a participatory approach of citizens in decision making is still limited. The social media use in the organizations is consistent with several studies [21,[50][51][52][53][54][55][56][57][58][59][60][61][62][63][64][65][66][67][68] that point out the use of social media predominantly for the information disclosure limiting the citizens opinions in decisions.…”
Section: E-participation Formssupporting
confidence: 86%
See 1 more Smart Citation
“…Despite the focus on information disclosure and transparency of funding, a participatory approach of citizens in decision making is still limited. The social media use in the organizations is consistent with several studies [21,[50][51][52][53][54][55][56][57][58][59][60][61][62][63][64][65][66][67][68] that point out the use of social media predominantly for the information disclosure limiting the citizens opinions in decisions.…”
Section: E-participation Formssupporting
confidence: 86%
“…The use of social media in organizations to increase the transparency and dissemination of the edicts reinforces the researches [49,57,86,87] that demonstrate that social media promote and facilitate the availability and access to government information. This provision favors social control and citizen participation in government actions.…”
Section: E-participation Driversmentioning
confidence: 74%
“…More recently, studies have incorporated a social network approach (e.g., Kinne, ) to examine the structure of relations among actors and the social systems built as a result. The digital arena, however, is largely understudied with the exception of descriptive studies looking at how individual countries and diplomats interact or should interact with audiences (e.g., Hoffmann, ; Melissen & Caesar‐Gordon, ; Strauß, Kruikemeier, van der Meulen, & van Noort, ). In this study, we present a structural examination of how brick and mortar diplomatic networks are digitized by comparing the similarities and differences between embassy and Twitter networks.…”
Section: Introductionmentioning
confidence: 99%
“…Diplomatic language should be constructive and positive. Diplomats in their communication should be careful not to appear superior, indifferent, controlling or offensive towards other actors in international relations (Jönsson and Hall 2005;Park and Lim 2014;Strauss, Kruikemeier, Meulen, and Noort 2015).…”
mentioning
confidence: 99%