“…A more plural approach to the design of financial technologies is required, especially as economic transactions are increasingly embedded and represented directly within digital platforms and networks. In addition to studies of mobile money [25,51,55], virtual currencies [10,42,73,74] and cryptocurrencies [23,48,56,62] , a wealth of recent research highlights how 'money talks' [5,36], and how transactional data about payments can be deeply social and communicative [1,59,65]. The rise of digital gifting on live-streaming platforms exemplifies the potentially playful and social nature of transactions that are entirely contained within a platform ecosystem.…”