“…Campbell and others (e.g., Drescher, ; Wagner, ; Hoover, ; Cheong, ) point to a contextual professional reality that will require sufficient new media literacy to offer and engage in the social presence and cultural practices that have long been the foundation of effective pastoral ministry (Hess, ; Zsupan‐Jerome, ; Copeland, ; Herring & Elton, ; Oliver, Kimball, Williams‐Duncan, & Blanchard, ; Oliver & Williams‐Duncan, ; Oliver & Kimball, in press; Oliver, Williams‐Duncan, & Kimball, ; cf. Jenkins, Purushotma, Weigel, Clinton, & Robison, ; Ito, et al, ; Thomas & Brown, ).…”