Digital literacy and green consumption behavior: Exploring dual psychological mechanisms

Hu, Xiaojuan; Meng, Hu

doi:10.1002/cb.2122

Cited by 21 publications

(24 citation statements)

References 95 publications

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“…According to the Self-Consistency Theory, strong green self-efficacy, the belief in one's ability to engage in eco-friendly behavior, can translate into a stronger willingness to protect the environment (Hu and Meng, 2023 ), including purchasing green food, as consumers believe it benefits both personal health and the environment.…”

Section: Research Hypotheses and Theoretical Frameworkmentioning

confidence: 99%

“…Second, external environmental factors, including price, labeling, government, advertising, etc. (Zheng et al, 2022 ; Hu and Meng, 2023 ; Lu and Li, 2023 ). Third, psychological factors, including consumer attitudes, cognition, knowledge, and environmental concerns (Meinhold and Malkus, 2005 ; Pagiaslis and Krontalis, 2014 ; Zheng et al, 2023 ).…”

Section: Introductionmentioning

confidence: 99%

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Are non-competitors greener? The effect of consumer awareness differences on green food consumption

Zheng,

Chen

et al. 2023

Front. Psychol.

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IntroductionGreen consumption plays a crucial role in mitigating environmental degradation. Governments and corporations are actively fostering the growth of green consumption. The escalating environmental issues have awakened consumers' environmental and competitive awareness, which significantly aids in increasing the probability of green food consumption.MethodsThis study, based on the Self-Consistency Theory and the Theory of Planned Behavior, constructs a model to analyze the effects of consumer competitive and environmental awareness on green food purchase intentions. Data from 700 consumer surveys were examined through structural equation modeling.ResultsFindings indicate that while consumer competitive awareness negatively impacts green self-efficacy and perceived control, environmental awareness has a positive effect. Green self-efficacy and perceived control both positively influence green food purchase intentions. Notably, competitive awareness has a more substantial negative impact on perceived control compared to green self-efficacy. In contrast, the positive influence of environmental awareness on green self-efficacy is stronger than on perceived control. Moreover, the effect of green self-efficacy on green food purchase intention is more pronounced than that of perceived control.DiscussionStrategies like enhancing media publicity, educational initiatives, and improving purchase convenience can increase consumer purchase intentions. This study offers valuable insights for governments and businesses in understanding consumer psychology in green food consumption, aiding in marketing strategies for green food products.

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Section: Research Hypotheses and Theoretical Frameworkmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Are non-competitors greener? The effect of consumer awareness differences on green food consumption

Zheng,

Chen

et al. 2023

Front. Psychol.

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“…According to previous studies (Pine and Gilmore, 1998;Hu and Meng, 2022), the effect of stimuli on consumers and self-regulation in marketing is mainly reflected in consumer response level, including consumers identification with brands or products (Enrique et al, 2008) and involvement or immersion (Jones et al, 2010) in marketing activities.…”

Section: Antecedents Of Consumer Responsementioning

confidence: 99%

Antecedents and mediators of experiential retailing consumer behavior

Meng

Sun

Liu

et al. 2023

IJRDM

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PurposeAn experiential retailing strategy is considered cardiotonic for consumers and brands. When such a stimulus is used, what cognition and behaviors are generated is an issue worthy of study. Therefore, the purpose of this study is to explore the factors and mechanisms that affect consumer response and relationship quality through empirical research.Design/methodology/approachBased on theoretical deduction, this paper proposes a conceptual model that includes four antecedents: experiential scene atmosphere (ESA), highlight design, interaction approach and value fit. These affect consumer–brand relationship quality (CRQ) through consumer identification (CI), brand identity (BI) and experiential immersion degree. In two rounds of predictive tests, 624 and 481 valid data were collected, respectively, and the feasibility of the scale was verified scrupulously. Furthermore, 427 participants reported the participants' tendencies in a formal empirical study.FindingsThe results show that the direct effects of antecedents, mediators and dependent variables are significant. Although the mediating effect of BI in experiential highlighting design on CRQ is not supported, other consumer response variables have a full or partial mediating effect.Originality/valueThis study not only functions as an innovation of research perspective enriching the theoretical framework of the influence mechanism of experiential retailing, but also strengthens the discussion on the role of value fit, especially emotional value fit, in experiential retailing.

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“…Mallat (2007) observed that premium pricing impedes in getting new customers. Hu and Meng (2022) in the context of green products consumption argued that the lower product cost indirectly increases perceived benefits. Wu and Wang (2005) summed up that PFC has negative relation with BI.…”

Section: Moderation Effect Of Pfcmentioning

confidence: 99%

Risk perception and adoption of digital innovation in mobile stock trading

Gupta

Dey

2023

J of Consumer Behaviour

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An increase in retail investors, trading platforms, and smartphones is facilitating digital transformation in stock trading. Investments in mobile‐centered digitalization by trading firms are rapidly becoming a source of competitive advantage. Distinctive psychological aspects involving risks, make stock trading a unique individual decision‐making behavior. The objective of the present research is to examine the determinants of retail investors' behavioral intentions (BI) for mobile stock trading (MoST). Across two studies using a mixed method approach we empirically test a framework comprising cognitive risk‐mitigation factors, perceived risk (PR), perceived financial cost (PFC), and technology acceptance model (TAM) constructs. The results indicate information quality, privacy, and security protection to mitigate the risk perception involved in trading on mobile platforms. Further, we report the mediation of PR in the relationship between the cognitive risk‐mitigating factors and BIs to adopt MoST. Moreover, we find PFC to moderate PR and the TAM constructs' relationship with BIs to adopt MoST. Our research has important theoretical contributions and managerial implications to understand digital adoption behavior by retail investors for MoST platforms.

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Digital literacy and green consumption behavior: Exploring dual psychological mechanisms

Cited by 21 publications

References 95 publications

Are non-competitors greener? The effect of consumer awareness differences on green food consumption

Are non-competitors greener? The effect of consumer awareness differences on green food consumption

Antecedents and mediators of experiential retailing consumer behavior

Risk perception and adoption of digital innovation in mobile stock trading

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