Digital Marketing Communication Sustainable Hotel Practice of Accor Group in Social Media

Susilo, Daniel; Santos, Maria da Conceição

doi:10.54443/ijebas.v3i3.910

Cited by 3 publications

(2 citation statements)

References 20 publications

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“…Companies are joining forces with governments and other businesses to support sustainable energy projects, policy advocacy, and educational initiatives. These collaborations amplify the impact of sustainable marketing efforts and contribute to the broader goals of environmental conservation and social responsibility [71][72][73] . Regulatory compliance and advocacy for favorable policies are also integral to sustainable marketing.…”

Section: Literature Reviewmentioning

confidence: 99%

Sustainability marketing strategies for the energy sector: Trends, challenges, and future directions

Durmus Senyapar

2024

Environ. Soc. Psychol.

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This study delves into the complex dynamics of sustainable marketing within the energy sector, aiming to unravel the intersection of sustainability principles and marketing strategies that promote environmental stewardship, economic viability, and social equity. Through exploratory qualitative research, the study uncovers critical trends in sustainable marketing, addressing the challenge of aligning strategies with environmental, economic, and social goals. A strategic shift is observed in integrating renewable energy sources, emphasizing environmental benefits and global alignment with sustainability goals. Transparent communication and ethical practices are pivotal, fostering consumer trust and authentic storytelling and establishing a foundation for a trustworthy energy sector. The emphasis on energy efficiency solutions and digital marketing platforms contribute to an informed and empowered consumer base. Customizable energy solutions, incentive programs, collaborative campaigns, and sustainable branding enhance market appeal, reinforcing economic benefits and positioning companies as leaders in transitioning to a sustainable energy future. The critical findings highlight integrating renewable energy sources, a shift towards transparency and ethical marketing practices, promoting energy efficiency solutions, leveraging digital platforms, offering customizable solutions, and engaging in collaborative campaigns with sustainable branding. Synthesizing these findings, the study provides a holistic perspective on strategies contributing to a resilient and eco-conscious future in the energy sector. Energy companies can leverage these insights to refine marketing strategies, align with global sustainability goals, foster consumer trust, and position themselves as leaders in transitioning to a sustainable energy future.

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Section: Literature Reviewmentioning

confidence: 99%

Sustainability marketing strategies for the energy sector: Trends, challenges, and future directions

Durmus Senyapar

2024

Environ. Soc. Psychol.

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“…Krippendorff's approach emphasizes the importance of intercoder reliability, which refers to the extent to which different coders agree on the coding decisions. This helps ensure the rigor and validity of the analysis [23].…”

Section: Research Mehtodmentioning

confidence: 99%

Digital Marketing Communication Model of Healthy Eat Lifestyle among Vegan on Indonesia

Susilo

Smith

2023

ATHENA

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This paper would to challenge the Model of Digital Marketing Communication and promotion of Healthy Lifetyle among Vegan in Indonesia. Sustainable product and healthy product are important part of our life since we need it in order to achieve good life and good health. This paper With the power of social media and internet, we create our own space to talk about things relathed to healthy life and healthy product. This paper use Content Analysis as methodologu. However by content analysis, one or two brand sometimes didn’t go for the standard value and as a result, it is like how Baudrillard said about hyperreality, that a big name and digital content could overwrite our perception on things. As a result we cannot differ the true quality or just influenced by name only for promotion of Healthy lifetyle.

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Use of a Winery’s website for wine tourism development: Niagara region

Martens

2024

Preprint

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This study examines the integration of digital marketing strategies by wineries in the Niagara Region to enhance wine tourism. Through a comprehensive content analysis of 89 winery websites, we identify digital techniques employed to attract and engage potential visitors. Our findings indicate substantial digital involvement, particularly in establishing an essential online presence. However, significant areas for improvement include utilizing interactive features and providing comprehensive tourism experiences. The study underscores the importance of a thorough digital strategy incorporating upgraded virtual tours, strategically positioned visual elements, and enriched web information to enhance the wine tourism experience. This report offers practical insights for wineries and tourism organizations by leveraging successful digital marketing methods in the industry. These insights aim to optimize online strategies, expand the target audience, and promote regional economic growth through wine tourism. This study contributes to the growing body of research on digital marketing in the wine tourism industry and provides a foundation for future studies on the effectiveness of online engagement strategies in niche travel sectors.

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Digital Marketing Communication Sustainable Hotel Practice of Accor Group in Social Media

Cited by 3 publications

References 20 publications

Sustainability marketing strategies for the energy sector: Trends, challenges, and future directions

Sustainability marketing strategies for the energy sector: Trends, challenges, and future directions

Digital Marketing Communication Model of Healthy Eat Lifestyle among Vegan on Indonesia

Use of a Winery’s website for wine tourism development: Niagara region

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