Digital Marketing Design to Increase Tourism Visit and Maintain the City Image

Koeswandi, Tika Annisa; Fauziyah, Azizah; Nurfitriya, Mira

doi:10.17509/tjr.v3i1.26069

Cited by 2 publications

(1 citation statement)

References 3 publications

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“…To optimise the performance of SMCs, it is imperative to comprehensively comprehend the precise dimensions or indicators that govern their operation. The efficacy of SMCs is divided by Koeswandi, Fauziyah, and Nurfitriya (2020) into two primary categories: financial and non-financial indicators. Financial indicators are quantifiable measures that directly assess the financial health of SMCs.…”

Section: Performance Of Smcsmentioning

confidence: 99%

Analytical Study on the Impact of Digital Marketing Strategies and Performance of Small and Medium-sized Companies

Salhab

2024

Intl. J. Rel.

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The efficacy and strategies of digital marketing employed by small and medium-sized businesses were analyzed in this study. This study examined the influence of electronic mail marketing, social media marketing, and internet advertising on the operational outcomes of small and medium-sized Companies (SMCs) during the present era marked by evolving standards. The research investigation employed a cross-sectional survey design. Primary data for this study were obtained from 295 administrators of SMCs in Jordan through a systematic questionnaire. The statistical testing of the study's assumptions was conducted utilising multiple linear regression, with the assistance of the SPSS 23. During the new average period, social media websites marketing, using internet for advertising, and electronic mail for marketing had positive effects on performance, according to the study's findings. Therefore, the research proposed that SMCs enhance their sales and marketing performance by utilizing online advertising devices (including search engine, display, and website advertising), social media platforms (including Facebook, Instagram, and WhatsApp), and electronic mail marketing tools (including welcome electronic mail s, electronic mail newsletters, and dedicated electronic mail promotions). Moreover, the study provides recommendations for additional research that might serve as a beneficial point of reference for prospective scholars.

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Section: Performance Of Smcsmentioning

confidence: 99%

Analytical Study on the Impact of Digital Marketing Strategies and Performance of Small and Medium-sized Companies

Salhab

2024

Intl. J. Rel.

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The Impact of Digital Marketing Success on Customer Loyalty

Mohammad

2022

MMI

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Customer loyalty is often seen as one of the decisive factors in determining the fate of organizations. In the age of digitization, organizations should think of advanced strategies to increase their competitiveness and market share by employing the potential of digital content and enhancing their digital capabilities. Recently, many digital media have appeared available to organizations to build their brand, reach their target customers and retain them, and promote their products. Digital media represented a real revolution that made it difficult for organizations to survive in the business environment without investing in these means. Therefore, the aim of the study is twofold: 1) to explore the effects of digital content marketing and digital marketing capabilities on digital marketing success; 2) to investigate the impact of digital marketing success on customer loyalty. This research was conducted on a sample of online restaurant customers through a questionnaire distributed to 187 customers. IBM SPSS 25.0 and AMOS 22.0 were used as the main programs for analysing the collected data from 165 online restaurant customers. Structural equation modelling was applied to test the research’s hypothesized effects. The results indicated that digital content marketing and digital marketing capabilities had significant effects on digital marketing success based on the perspectives of online restaurant customers in Jordan. Moreover, digital marketing success substantially impacted customer loyalty of online restaurant customers in Jordan. It was concluded that for organizations to ensure a positive effect of digital marketing on customer loyalty, more attention should be paid to critical factors such as digital content and digital capabilities. The study calls for researchers to explore more factors affecting the success of digital marketing. It informs marketing managers that customer loyalty in the digitization era depends on the ability to create, communicate and deliver digital content using digital technologies and the quality of digital content and capabilities that deliver customer value.

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Digital Marketing Design to Increase Tourism Visit and Maintain the City Image

Cited by 2 publications

References 3 publications

Analytical Study on the Impact of Digital Marketing Strategies and Performance of Small and Medium-sized Companies

Analytical Study on the Impact of Digital Marketing Strategies and Performance of Small and Medium-sized Companies

The Impact of Digital Marketing Success on Customer Loyalty

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