Digital Marketing: Drivers for the Development of the Russian Agricultural Sector

Borisova, L.V.; Baranova, Inna; Bruzhukova, Olga

doi:10.2991/aebmr.k.200502.028

Cited by 4 publications

(3 citation statements)

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“…As the global population continues to grow, the agri-food sector faces increasing pressure, making digital marketing essential for exploring innovative solutions to meet the rising demand for food (Bowen & Morris, 2019). Given the accessibility of digital technology, enterprises have the chance to collect market and consumer information, adjusting their tools in response to shifts in consumer behavior (Borisova et al, 2020). Improving e-business and e-marketing in agribusiness requires adapting business and marketing strategies in light of digital transformation (Stojoska, 2023).…”

Section: Literature Reviewmentioning

confidence: 99%

Impact of Digital Marketing on the Performance of Companies in the Agricultural Sector of Serbia

Mihailović,

Radosavljević,

Popović

et al. 2024

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This paper explores the impact of digital marketing on the business operations of companies in the agricultural sector of Serbia. Accordingly, the research objective is to determine critical success factors of digital marketing channels in companies within this sector. Given the stated research objective, the following general hypothesis has been formulated: digital marketing channels such as effective presence on social media, website quality, online sales and search engine optimization have a significant positive impact on the business performance of companies in the agricultural sector in Serbia. Successful implementation of these types of digital marketing channels by companies is expected to lead to increased visibility, engagement of the target audience, and improved sales. Consequently, the results of empirical research provide more insightful perspectives on the state of this field, identifying specific aspects of digital marketing that significantly contribute to the business performance of companies in the agricultural sector of Serbia.

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Section: Literature Reviewmentioning

confidence: 99%

Impact of Digital Marketing on the Performance of Companies in the Agricultural Sector of Serbia

Mihailović,

Radosavljević,

Popović

et al. 2024

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“…Abir, Rahman, Yazdani, Khan, Supty and Hamid discovered favorable relationships between e-commerce customer satisfaction and psychological, economic, and socio-cultural characteristics, while demographic factors had no statistically significant impact [12]. Borisova, Baranova and Bruzhukova investigated current digital marketing trends and their possible uses in modern agriculture, highlighting the importance of adapting marketing techniques in response to changes in customer behavior [13]. Ramesh highlighted the importance of digital marketing in allowing farmers to reach a larger customer audience and achieve greater pricing for their agricultural products, with a specific emphasis on the impact of Covid-19 [14].…”

Section: Introductionmentioning

confidence: 99%

Online Mango Business Challenges and Opportunities in Rajshahi Division: A Qualitative Approach

Masud,

Hasan,

Rahman

et al. 2024

AJEBA

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Aims: The main objective of this study was to investigate the challenges and opportunities of online mango business in Rajshahi division of Bangladesh. Study design: The methods and procedures for evaluating data and providing some level of knowledge, explanation, and interpretation of patterns and themes in textual data are referred to as Qualitative Data Analysis (QDA). In this study, explorative qualitative approach was adopted to gain a comprehensive understanding of students engaged in online mango marketing. For reaching the conclusion, the researcher has been performed thematic analysis. Methodology: This study involved fifteen students whom running online mango business and gather information on their perceptions, feelings, beliefs, business nature, reasons for starting, management of student life, and problems and opportunities of the business via in-depth interviews. The in-depth interview method was used to gain a comprehensive understanding of the students’ experiences and perspectives. Results: The study explored that student have sufficient technological skills to operate their internet activities properly. Most of them have begun businesses since their college period, where some others started during the COVID-19 epidemic, motivated by friends, family, and other entrepreneurs, and eventually got capital support from their families. These students have dedicated customer bases and concentrate a premium on providing high-quality products in order to promote sales. They actively run their businesses through Facebook, taking advantage of the platform’s extent. But most of the entrepreneurs deals with several issues while manage their enterprises such as payment-related problems, transportation problems, and delivery-related problems etc. The findings also showed that online business alters those student’s lifestyles and upbringings, originating in a new era of self-confidence and self-respect. Conclusion: Financial support, good transportation system, basic training of the online business, different online courses, and workshops for the student entrepreneurs should be organized. It is needful for escalating this easy-access business and look forward with strong business determination in future.

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“…This type of small business exists due to local environmental conditions, consumer preferences, and the region's specific specialization. The development of such enterprises depends on the availability of funds and the demand of the population in the region, the development of tourist relations, as well as other factors [2,3].…”

Section: Introductionmentioning

confidence: 99%

Features of the formation of the sphere of small and medium-sized businesses in the Southern Federal District

Baranova

Borisova

2021

E3S Web Conf.

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Small and medium-sized businesses have great potential, which is revealed in the conditions of a developing economy. The article examines the formation of medium-sized businesses in the Southern region, as well as the prospects for its development in the current economic environment. The article considers the branch structure of entrepreneurship. The problems of the peculiarities of the formation of small and medium-sized enterprises (SMEs), the achievement of competitiveness in the market are along with the actual scientific research of the modern development of Russian regions. Regional entrepreneurship is an important component of any region. Regional entrepreneurship is influenced by various factors and spatial conditions. The analysis of the current state and future development of business in the southern region is carried out. Attention is paid to the regulatory framework, lending, property and other issues of small and medium-sized businesses in the southern region. The share of SMEs in the country's gross domestic product has declined due to the crisis and measures to combat the pandemic. High investment risks and a low level of trust limit the opportunities for business development. The ways of improving the working conditions of entrepreneurs, the legislative framework and other related factors are proposed.

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Digital Marketing: Drivers for the Development of the Russian Agricultural Sector

Cited by 4 publications

References 0 publications

Impact of Digital Marketing on the Performance of Companies in the Agricultural Sector of Serbia

Impact of Digital Marketing on the Performance of Companies in the Agricultural Sector of Serbia

Online Mango Business Challenges and Opportunities in Rajshahi Division: A Qualitative Approach

Features of the formation of the sphere of small and medium-sized businesses in the Southern Federal District

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