Digital Marketing in Pharmaceutical Sector

Abstract

Digital" became an essential part of daily life. All the sectors were going to adapt more quickly to the digital world. The pharmaceutical industry, but except for the website has not been able to implement digital marketing entirely. There are many problems facing the pharma business when it comes to marketing. In this generation more pharmaceutical companies are using social media sites or ecommerce sites as a medium for digital marketing. That allows the customers to purchase products online. Several companies are trying to understand digital's true value whilst others are incorporating it into the wider marketing strategy. To raise their brand awareness, pharmaceutical companies will join those influencers in search of new ways to market their products. For example, if a pharmaceutical company approaches Asthmapatients then the influencer who is very involved on any social media platform and had experienced the same disease in the past can be contacted effectively to gain the interest of Asthmasufferers. In the case of medical products or medical devices, influencers may also be useful. All the firms, however, cannot sell products online because they produce prescription drugs which cannot be sold online. To connect with clients, YouTube, daily motion, Instagram, Twitter and Facebook were used.Quantum Pharmaceuticals and The Specials Lab, pharmaceutical companies located in the North East, offer online purchasing of special medicines that facilitate e-commerce and online marketing.

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