Digital Marketing Mix Strategies in the Tourism Industry in Zimbabwe: A Masvingo Tourism Destination Perspective

Matura, Phanos

doi:10.31033/ijemr.8.6.22

Cited by 3 publications

(2 citation statements)

References 10 publications

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“…The process of data collection involves a methodical curation of secondary data from reputable sources, including scholarly articles, authoritative reports, industry publications, and pertinent case studies. This strategy aligns with established research methodologies as evidenced by the works of , Kapoor & Kapoor (2021), Kanapathipillai (2022), Matura (2018), and Talukder (2021). These references serve as exemplars of utilizing diverse secondary sources to construct a comprehensive understanding of intricate research domains.…”

Section: Data Collectionsupporting

confidence: 52%

The role of digital marketing promoting tourism business: A study of use of the social media in promoting travel

Sumaia Afren

2024

World J. Adv. Res. Rev.

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This study explores how digital marketing, especially through social media, impacts tourism businesses. We looked at different sources like academic studies, industry reports, government papers, and online platforms to understand this connection better. We found that digital marketing, like using social media and videos, plays a big role in making people interested in travelling. For instance, research showed that when people see digital marketing, they are more likely to think about going on trips and spending money on them. Social media is also changing how people plan and book their trips. Reports showed that most travelers now use social media to decide where to go and even book their travel experiences. This shift in behavior shows how important social media has become in travel planning. Government reports also told us that the Internet is changing how people travel. More tourists use the Internet to plan and book their trips. These reports highlight that digital tools are making a big difference in the way we travel. Online platforms like social media are not just communication tools; they also inspire travel plans and help people decide where to go. We learned that social media is trusted by travelers and is shaping the way people choose their travel destinations. This research shows that digital marketing, especially through social media, is not just a trend but a powerful tool for tourism businesses. By understanding how people use the Internet and social media, businesses can connect with travelers, share their stories, and create stronger connections. This research gives us a better understanding of how digital marketing is changing the world of travel.

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Section: Data Collectionsupporting

confidence: 52%

The role of digital marketing promoting tourism business: A study of use of the social media in promoting travel

Sumaia Afren

2024

World J. Adv. Res. Rev.

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“…Hospitals information is available to anyone if he or she has PC or mobile devices. Digitalization is considered as the veritable vehicle of transformation for the tourism industry marketing in this age of the internet economy [4] Accordingly, in marketing strategies of hospitals, it is necessary to search for diverse and unique ways to provide information using mobile devices.…”

Section: Introductionmentioning

confidence: 99%

Effect of hospital mobile website quality and service scape perceived by medical tourists on hospital image and revisit intention - focusing on Chinese medical tourists

Ko¹

2021

ilkonline

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This study intends to analyze the effect of hospital mobile website quality, service scape on hospital image and revisit intention using Chinese medical tourists. This research conducted a survey to Chinese medical tourists from January 17 to 22, 2019. By distributing 150 copies of the questionnaire to them in cosmetic surgery and dermatology clinics in Seoul, and collected 147 of them. Excluding 20 copies that had missing values, this research used 127 copies for final analysis. Collected data were analyzed using statistical programs like SPSS 21.0, and AMOS 22.0. The conclusion about the findings and suggestions are as follows. First, among the kinds of hospital website quality, information quality (H1-1) and system design quality (H1-3) have significant positive effects on hospital image. That is, the more tourists positively perceive information on the hospital, on the medical team of the hospital, on surgery process, and on the effects of surgery, the higher their image of the hospital gets. And the more they perceive the type style, colors, layout, and buttons of the website as convenient and useful, the higher their image of the hospital gets. Meanwhile, among the kinds of mobile website quality, reservation and tourism service were found not to affect hospital image. Second, H2 was partially adopted. Among ambient factor, design factor, and social factor of hospital service scape, design factor and social factor were found to significantly affect hospital image. Third, it was found that hospital image has positive effect on revisit intention, and willingness to encourage the hospital to others among medical tourists.

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Smart Marketing Usage in Egyptian Domestic Tourism: Opportunities and Challenges

Briez

Eljalil²,

Ezzat

2021

Minia Journal of Tourism and Hospitality Research MJTHR

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Challenges Domestic Tourism Egypt Opportunities Smart MarketingSmart marketing has a large number of methods such as websites, search engines, social media sites, mobile apps, videos, etc. which play a vital role in enhancing the relationship between travel agency and tourists. Therefore, this study aims to identify the Smart Marketing Methods and explore the opportunities and challenges of using smart marketing methods in domestic tourism in Egypt. Accordingly, it adapted the descriptive methodology and used a mixed approach in collecting quantitative and qualitative. The quantitative approach is used by employing questionnaire to gather the primary data from domestic tourists in Egypt. The qualitative method is represented in semi-structured interviews with Top Ten Travel Agencies representatives in Egypt. The main results of study demonstrated that there are many advantages of using smart marketing methods in domestic tourism in Egypt; however, there are some obstacles that have clear impacts upon them. The study recommends that Travel Agencies and Tourism Associations in Egypt should apply formal platform to promote domestic tourism and improve their marketing strategy to take advantages of using Smart marketing methods in tourism.

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Digital Marketing Mix Strategies in the Tourism Industry in Zimbabwe: A Masvingo Tourism Destination Perspective

Cited by 3 publications

References 10 publications

The role of digital marketing promoting tourism business: A study of use of the social media in promoting travel

The role of digital marketing promoting tourism business: A study of use of the social media in promoting travel

Effect of hospital mobile website quality and service scape perceived by medical tourists on hospital image and revisit intention - focusing on Chinese medical tourists

Smart Marketing Usage in Egyptian Domestic Tourism: Opportunities and Challenges

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