The digital world has created new media within the framework of the information society. This new media affects a wide range of fundamental rights. In this paper, we first analyze the changes in freedom of speech and information provoked by advertising companies. Then, we outline some insights regarding the privacy of users' data. Finally, we connect these topics to the debate over the Internet control and its impact on the democratic system (participation, pluralism, and public opinion formation). The current situation is an ongoing process and shows contradictions, which demand scholars to continue developing the intellectual frontiers.