Digital Nudging to Increase Usage of Charity Features on E-Commerce Platforms

Meske, Christian; Amojo, Ireti; Mohr, Peter N. C.

doi:10.30844/wi_2020_k5-meske

Cited by 7 publications

(3 citation statements)

References 33 publications

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“…We show that, next to default nudges, active choice and self-nudges are also effective in changing consumer behavior in digital contexts. While the effectiveness of an active choice nudge has been recently reported by Meske et al [55] in the e-commerce charity domain, its potential has been largely overlooked by past IS research. In addition, we report the results of a self-nudge intervention that enabled consumers to decide for themselves whether they want a nudge to be implemented [25].…”

Section: Discussionmentioning

confidence: 99%

“…Active choice refers to decisions for which no default is implemented, but consumers have to make an explicit choice instead of being able to just stick to the default option [54,24,55]. Active choice mechanisms, therefore, empower consumers to make their own decisions and state their preferences, without influencing them towards a specific alternative.…”

Section: Ethical Concerns Regarding Digital Nudgesmentioning

confidence: 99%

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Empowering Consumers to Make Environmentally Sustainable Online Shopping Decisions: A Digital Nudging Approach

Michels¹,

Ochmann²,

Günther³

et al. 2022

Proceedings of the Annual Hawaii International Conference on System Sciences

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An ever-increasing share of people is using online shopping to satisfy their consumer needs. This has led to a vivid discussion regarding the environmental sustainability of e-commerce that also emphasized the role that consumer's decisions can play in mitigating its negative impacts. However, while many individuals state that they are willing to act more sustainably, they often struggle to follow through with their 'green' intentions. We propose digital nudging as an approach to encourage environmentally sustainable online shopping decisions and empower consumers to act in line with their intentions. In an online experiment with 323 participants, we evaluate the effectiveness of three different nudging interventions (defaults, active choice, and self-nudging) to promote environmentally sustainable shipping options in an online store and assess the consumers' ethics and empowerment perceptions of the nudges. We find that all nudges are effective in changing decisions, but default nudges lead to negative perceptions among consumers.

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Section: Discussionmentioning

confidence: 99%

Section: Ethical Concerns Regarding Digital Nudgesmentioning

confidence: 99%

Empowering Consumers to Make Environmentally Sustainable Online Shopping Decisions: A Digital Nudging Approach

Michels¹,

Ochmann²,

Günther³

et al. 2022

Proceedings of the Annual Hawaii International Conference on System Sciences

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show abstract

“…Meske et al [ 36 ], for example, conclude that digital nudging in hospitals can positively influence the use of technology, new value creation, changes in structures, and consequently financial dimensions of digital transformation, supporting caregivers as well as caretakers [ 36 ]. Regarding charity program participation, forced-choice nudges are found to be the most efficient ones [ 37 , 38 ]; a review reveals that overall default nudges are most effective, and precommitment strategies are least effective [ 35 ].…”

Section: Introductionmentioning

confidence: 99%

Effectiveness of Digital Forced-Choice Nudges for Voluntary Data Donation by Health Self-trackers in Germany: Web-Based Experiment

Pilgrim¹,

Bohnet-Joschko²

2022

J Med Internet Res

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Background Health self-tracking is an evidence-based approach to optimize health and well-being for personal self-improvement through lifestyle changes. At the same time, user-generated health-related data can be of particular value for (health care) research. As longitudinal data, these data can provide evidence for developing better and new medications, diagnosing rare diseases faster, or treating chronic diseases. Objective This quantitative study aims to investigate the impact of digital forced-choice nudges on the willingness of German health self-trackers to donate self-tracked health-related data for research. This study contributes to the body of knowledge on the effectiveness of nonmonetary incentives. Our study enables a gender-specific statement on influencing factors on the voluntary donation of personal health data and, at the same time, on the effectiveness of digital forced-choice nudges within tracking apps. Methods We implemented a digital experiment using a web-based questionnaire by graphical manipulation of the Runtastic tracking app interface. We asked 5 groups independently to indicate their willingness to donate tracked data for research. We used a digital forced-choice nudge via a pop-up window, which framed the data donation request with 4 different counter values. We generated the counter values according to the specific target group needs identified from the research literature. Results A sample of 919 was generated, of which, 625 (68%) were women and 294 (32%) were men. By dividing the sample into male and female participants, we take into account research on gender differences in privacy tendencies on the web and offline, showing that female participants display higher privacy concerns than male participants. A statistical group comparison shows that with a small effect size (r=0.21), men are significantly more likely (P=.04) to donate their self-tracked data for research if the need to take on social responsibility is addressed (the prosocial counter value in this case—contributing to society) compared with the control group without counter value. Selfish or pseudoprosocial counter values had no significant effect on willingness to donate health data among male or female health self-trackers in Germany when presented as a forced-choice nudge within a tracking app. Conclusions Although surveys regularly reveal an 80% to 95% willingness to donate data on average in the population, our results show that only 41% (377/919) of the health self-trackers would donate their self-collected health data to research. Although selfish motives do not significantly influence willingness to donate, linking data donation to added societal value could significantly increase the likelihood of donating among male self-trackers by 15.5%. Thus, addressing the need to contribute to society promotes the willingness to donate data among male health self-trackers. The implementation of forced-choice framing nudges within tracking apps presented in a pop-up window can add to the accessibility of user-generated health-related data for research.

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Understanding the user perception of digital nudging in platform interface design

Hettler,

Schumacher,

Anton

et al. 2024

Electron Commer Res

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Given the nascent understanding of user perceptions toward digital nudges in e-commerce, our study examines key factors: perceived usefulness, ease of use, trust, and privacy risks. Via an online experiment of 273 participants, we examined the influence of digital nudging interventions – social norms, defaults, and scarcity warnings – against a control group. Employing descriptive and inferential statistics, notable trust variations were found between default and scarcity warning groups versus controls. To assess these findings, we interviewed 11 information systems and psychology experts. This research enriches our understanding of digital nudges in e-commerce and provides design insights. Theoretical implications span from providing propositions in order to enhance user involvement, conducting narrative accompanying research, analyzing diverse time points of nudging. Practical implications focus on emphasizing to users their choice autonomy and the highlighting that defaults and scarcity warnings are designed to mitigate inherent heuristics and biases for combining nudging with boosting elements.

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Digital Nudging to Increase Usage of Charity Features on E-Commerce Platforms

Cited by 7 publications

References 33 publications

Empowering Consumers to Make Environmentally Sustainable Online Shopping Decisions: A Digital Nudging Approach

Empowering Consumers to Make Environmentally Sustainable Online Shopping Decisions: A Digital Nudging Approach

Effectiveness of Digital Forced-Choice Nudges for Voluntary Data Donation by Health Self-trackers in Germany: Web-Based Experiment

Understanding the user perception of digital nudging in platform interface design

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