Digital Practices of Greek Small Entrepreneurship: Social Media and Self-Employment

Bouranta, Nancy; Tsampra, Maria; Sklavos, Giannis

doi:10.1007/978-3-030-12169-3_19

Cited by 2 publications

(3 citation statements)

References 17 publications

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“…Asking if the adoption of social media platform in work places has created employment opportunities for youths with ICT prowess, majority of the respondents, 58.7% agreed. Online trading has brought the opportunity to further penetrate local and international markets, (56.5%) of the respondents strongly agreed and (41.3%) agreed, this is collaborated by Bouranta, (2019).…”

Section: Demographic Characteristics Of the Respondentsmentioning

confidence: 95%

“…However, the benefits of social media is not only local but international as asserted by Bouranta et al, (2019) while highlighting key deliverables which are promotion of business and customer communication that help businesses to attain clients all over the world. Although, most businesses especially in Nigeria has not fully harnessed this international option.…”

Section: Empirical Literaturementioning

confidence: 99%

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Creating Entrepreneurs via Social Media Platforms and Employment Generation in Nigeria

Egunjobi

2022

JAEBS

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This paper explores the potential need and benefits inherent in the use of social media as an instrument for creating entrepreneurs and generating employment amongst youths in Nigeria given the high youth unemployment rate. 92 youths who are social media users selected through survey responded to structured questionnaire via Google forms. The data was analysed using statistical descriptive tools and Chi square test. Findings revealed that in Nigeria, social media can promote on-line trading and create a source of livelihood for youths though, the enormous potentials of doing business through social media platforms locally and internationally are fairly explored. Also, trading via social media significantly impact employment creation and such trading does not significantly increase profits and reduce cost of doing business. The study recommended a reliable, affordable telecommunication network and combined efforts of government and the private sector to facilitate online trading and training in ICT entrepreneurship skills.

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Section: Demographic Characteristics Of the Respondentsmentioning

confidence: 95%

Section: Empirical Literaturementioning

confidence: 99%

Creating Entrepreneurs via Social Media Platforms and Employment Generation in Nigeria

Egunjobi

2022

JAEBS

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“…As well as other social media platforms, Instagram can facilitate micro-entrepreneurs to gain new customers, to collaborate, to create awareness, to generate exposure, to reduce marketing expense, etc. [17].…”

Section: A Micro-enterprises Social Media and Instagrammentioning

confidence: 99%

Celebrity Endorser in Supporting SMEs through Social Media in Pandemic Situation

Hidavat

Fatimah

Patriana

et al. 2020

2020 8th International Conference on Cyber and IT Service Management (CITSM)

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The pandemic covid-19 has forced SMEs entrepreneurs to transform their business from offline to online purchases. Social media such as Instagram is a digital platform that uses widely. It gives a wide opportunity to SMEs entrepreneurs to survive and to grow. But it provides many challenges. One of the challenges is the capacity of entrepreneurs to transfer the knowledge of the product and influence the customer to buy. Celebrity involvement in supporting SMEs entrepreneurs by endorsing the product in value will be a good way for SMEs entrepreneurs to influence customers. This research aims to portray of celebrity endorser in supporting SMEs Entrepreneurs to survive through Instagram (Social Media) in the Pandemic Covid-19 condition. The study observes and records endorsement activities carried out by 65 celebrities through their Instagram account and to survey 809 SMEs entrepreneurs that the product endorsed by the celebrity.

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Digital Practices of Greek Small Entrepreneurship: Social Media and Self-Employment

Cited by 2 publications

References 17 publications

Creating Entrepreneurs via Social Media Platforms and Employment Generation in Nigeria

Creating Entrepreneurs via Social Media Platforms and Employment Generation in Nigeria

Celebrity Endorser in Supporting SMEs through Social Media in Pandemic Situation

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