Digital Signage: An Experience of Innovation in Higher Education

Abstract

<p class="Ttuloresumen">This project on teaching innovation was developed in ESIC Business & Marketing School Valencia and is based on the educational opportunities provided by Digital Signage. This paper describes the different phases undertaken to implement a flexible teaching method that counted on the participation of 43 third-year undergraduate students of Communication and Public Relations during two consecutive academic years (2013-2015). The objectives of this project are to promote educational innovation through the creation of a work structure led by teachers and to encourage students´ independent learning in the process of constructing knowledge through the development of the most appropriate visual designs for the transmission of information and advertising messages from the school. To achieve this, students have used Photoshop, Flash and Premiere software. The obtained results show that this project helps to encourage assimilation and implementation of key concepts in the field of creativity, graphic design and content management. The project also supports that teachers involved in the project should improve education quality by pooling and making the most of the best practices they have implemented on new methodologies in teaching and the development of their subject matters.</p>

El papel del alumnado en la propuesta y diseño de acciones docentes

“…El Documento Marco sobre la Integración del Sistema Universitario Español en el EEES establece que las instituciones de educación superior deben tener "una orientación profesional, es decir, deberán proporcionar una formación universitaria en la que se integren armónicamente las competencias genéricas básicas, las competencias transversales relacionadas con la formación integral de las personas y las competencias más específicas que posibiliten una orientación profesional que permita a los titulados una integración en el mercado de trabajo" (Ministerio de Educación, Cultura y Deportes (2003: 7). Por tanto, y teniendo en cuenta la evolución en las necesidades formativas que demanda la sociedad, es indispensable promover experiencias innovadoras en los procesos de enseñanzaaprendizaje con el fin de capacitar al alumno en las destrezas que desempeñará durante su vida profesional, dado que el mercado laboral es muy cambiante y competitivo (Roger-Monzó et al 2015). No en vano, la conceptualización de competencias se encuentra unida a la acción, a la experiencia y al contexto socioprofesional (Tejada, 2012).…”

A Criteria Catalog of Innovation Facilities at Higher Education Institutes: An Observational Approach

“…It is believed that in order to prepare the students to face modern challenges with success and better compete in labor market, HEIs need to offer relevant and updated curricula with strong focus on critical thinking, creativity, flexibility, and entrepreneurship and vocational training (Aguilar-Santelises et al, 2015). This vocational orientation of academic activities prompts the HEIs to adopt a strategy for teaching-learning process that ensures the students` access to knowledge and skills for lifelong learning that include the core generic skills, skills for personal development, and specific skills for their integration in work environment (Roger-Monzó et al, 2015). Furthermore, HEIs have to ensure that the students are able to recognize and apply the acquired skills in professional field adequately and in an efficient manner (Canzer, 1997).…”

“…By doing so, HEIs promote new startups, introduce new ways of commercialization, and prepare graduating students for recognizing and adopting self-employment opportunities (Tunio, 2020) by enabling and encouraging the close collaboration between academic coordinators and those in the associations and professional bodies (Roger-Monzó et al, 2015). Thus, the HEIs are believed to act as a catalyst for entrepreneurial activities and also as revenue-generating agents (Wood, 2011).…”

Dirección de arte y producción publicitaria: analizar, conectar, experimentar y crear

“…La introducción de los entornos virtuales de aprendizaje como Moodle favorece el trabajo cooperativo entre alumnos (Gómez-Camarero et al, 2010). Por tanto, y teniendo en cuenta la evolución en las necesidades formativas que demanda la sociedad, es indispensable promover experiencias innovadoras en los procesos de enseñanza-aprendizaje con el fin de capacitar al alumno en las destrezas que desempeñará durante su vida profesional, dado que el mercado laboral es muy cambiante y competitivo (Roger-Monzó et al, 2015).…”