Digital Social Responsibility towards Corporate Social Responsibility and Strategic Performance of Hi-Tech SMEs: Customer Engagement as a Mediator

Khattak, Amira; Yousaf, Zahid

doi:10.3390/su14010131

Cited by 40 publications

(39 citation statements)

References 55 publications

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“…If necessary, the authors modified the scales to make them more applicable to the context of the digitization of CSR-SCP relationship. Some relevant studies consulted at this stage are Ying et al (2019), Zhen et al (2021), Khattak and Yousaf (2021), Puriwat and Tripopsakul (2021) and Ahmad et al (2022b). The authors used a five-point Likert scale ranging from 1 (strongly disagree) to 5 (strongly agree) for all multi-item construct measures.…”

Section: Operationalization Of Variablesmentioning

confidence: 99%

“…DCSR11 Our organization views the implementation of digital solutions as a proactive step toward creating a respectful and diverse work environment that benefits all employees. Source: Adapted from Khattak, and Yousaf, (2021); SECTION B: Digital Organizational Culture Please insert a check mark (√) in the appropriate column to indicate whether you agree or disagree with each of the following statements: For instructions on how to order reprints of this article, please visit our website: www.emeraldgrouppublishing.com/licensing/reprints.htm Or contact us for further details: permissions@emeraldinsight.com…”

Section: Appendixmentioning

confidence: 99%

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Does CSR digitalization improve the sustainable competitive performance of SMEs? Evidence from an emerging economy

Ahmad,

Wu,

Ahmed

2023

SAMPJ

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Purpose This study aims to investigate the influence of the digitalization of corporate social responsibility (CSR) on the sustainable competitive performance (SCP) of small- and medium-sized enterprises (SMEs) in an emerging economy and to examine the moderating effect of digital organizational culture on this relationship. Design/methodology/approach Data collection was conducted through a survey completed by 311 owners and top managers operating in service, trading and manufacturing sector SMEs positioned within the twin cities of Pakistan. A convenient purposively sampling technique and snowball method were used for data collection, and structural equation modeling was used for data analysis. Findings The results of this study suggest that CSR digitalization has a markedly positive influence on the SCP. Digital organizational culture appears to moderate these relationships. Practical implications This study highlights the importance of considering CSR digitalization and fostering a digital organizational culture for SMEs to achieve SCP. The findings provide valuable insights for strategic decision-makers, including owners, CEOs and senior management of SMEs, to enhance their knowledge concerning how and why a digital organizational culture makes it easier to digitalize CSR activities, with the ultimate objective of ensuring SCP and SME growth. Overall, the findings of this study have practical implications for policymakers and managers in SMEs as they can promote the adoption of digital technologies in CSR initiatives and develop a digital organizational culture within the organization. This would contribute to enhancing the SCP of SMEs. Thus, this research is beneficial for business actors, policymakers and researchers seeking to enhance SMEs’ SCP. Social implications This study provides valuable guidance to the senior management of SMEs regarding successfully adopting and integrating digital technologies into their CSR practices. This integration can lead to increased social and environmental benefits, which positively impact both business and society. Policymakers can use these findings to develop policies and initiatives to encourage CSR digitalization among SMEs. By providing support and incentives for digital transformation, policymakers can help SMEs adopt digital tools to improve their CSR performance, contributing to economic growth and sustainability. Originality/value This study pioneers research on the links between CSR digitalization, digital organizational culture and the SCP of SMEs. This study contributes to the literature by defining CSR digitalization as an antecedent to the SCP of SMEs. In addition, this study underlines the significance of CSR digitalization for the achievement of SMEs’ SCP of SMEs with the moderating role of digital organizational culture. Overall, this study enriches the resource base view literature through empirical evidence.

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Section: Operationalization Of Variablesmentioning

confidence: 99%

Section: Appendixmentioning

confidence: 99%

Does CSR digitalization improve the sustainable competitive performance of SMEs? Evidence from an emerging economy

Ahmad,

Wu,

Ahmed

2023

SAMPJ

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“…For example, investigating questions on how individual firm-level factors can increase or decrease digital CSR or help build DT amongst stakeholders (Hu et al , 2021) is paramount in the current digital age. Digitisation has also altered people’s behaviours, expectations and requirements; hence, firms must rethink their CSR strategies (Khattak and Zahid, 2022; Salampasis et al , 2015). In fact, this has become extremely important in light of the ongoing COVID-19 pandemic, during which dependence on digital technologies has increased drastically (OECD, 2020).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

The impact of digital trust on firm value and governance: an empirical investigation of US firms

Kluiters

Srivastava

Tyll

2022

SBR

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Purpose This study aims to investigate the effects of firm- and governance-specific characteristics on digital trust (DT) and firm value. Firm-specific factors include return on assets (ROA), market-to-book ratio (M/B ratio), size and leverage, whilst governance-related factors comprise board size, percentage of female board members, board independence and institutional ownership. All listed US firms over the period of 2011–2016 were analysed in this study. Design/methodology/approach This study provides a novel method to empirically measure DT by combining multiple variables to create a combined DT score. The variables include security and privacy scores, security rankings and data breaches, amongst others. Subsequently, a linear regression was performed to evaluate the effect of firm- and governance-specific characteristics on DT, as well as the effect of DT on firm value. Findings By using signalling theory, this study finds significant evidence that a firm’s profitability (ROA) decreases whilst its size increases DT. This could be due to the fact that firms with lower DT monetise data more actively, decrease DT and increase short-term profitability. Significant evidence also shows that increasing DT leads to an increase in firm value. Originality/value Although numerous studies have been conducted on developing customers’ trust by incorporating corporate social responsibility to improve firm value, the literature remains still on its digital analogue. Therefore, this study extends the knowledge of corporate digital responsibility (CDR) by providing a novel method for calculating DT across industries as an antecedent of CDR. Specifically, it sheds light on how firms can enhance DT by utilising firm- and governance-level factors. This enhanced DT can subsequently increase firm value. The study provides important managerial implications by providing empirical evidence that cybersecurity investments increase firm value. This value increase is related to the rise in shareholder value amongst investors and the increase in the organisation’s consumer perceptions as the latter’s interests are better managed.

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“…Unlike traditional CSR, digital CSR has enabled firms to create consumer-centric CSR agenda by enabling customers to contribute and collaborate with digital CSR initiatives and practices originated by businesses, which shifts the role of the consumer from a receiver to a co-creator of value (Puriwat and Tripopsakul, 2021;Vitellaro et al, 2021). Furthermore, scholars confirm that digital CSR enables organizations to establish dialogues with stakeholders that can be translated into practices, capture innovative ideas, and gather information and feedback about current and future societal trends (Khattak and Yousaf, 2021;Okazaki et al, 2020).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Drivers of digital corporate social responsibility during unprecedented crises: an institutional perspective

Al-Omoush

2022

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PurposeThis study explores the role of institutional pressures and top management support in digital corporate social responsibility (CSR) adoption. It also investigates the impact of digital CSR on social trust and corporate sustainability.Design/methodology/approachData were collected from 279 managers of Jordanian companies. Smart PLS was utilized to analyze the research model and test hypotheses.FindingsThe results reveal that coercive pressures, normative pressures, memetic pressures and top management support significantly impact digital CSR adoption. The results also show that digital CSR significantly impacts social trust and corporate sustainability.Originality/valueThis study provides worthwhile insights into the literature on drivers of digital CSR, social trust and corporate sustainability in unprecedented crises. This study enriches the literature on the relationship between institutional theory and innovative IT solutions adoption theories. The review of prior research confirms an absence of empirical examinations of the causal relations among institutional forces, digital CSR, social trust and corporate sustainability.

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Digital Social Responsibility towards Corporate Social Responsibility and Strategic Performance of Hi-Tech SMEs: Customer Engagement as a Mediator

Cited by 40 publications

References 55 publications

Does CSR digitalization improve the sustainable competitive performance of SMEs? Evidence from an emerging economy

Does CSR digitalization improve the sustainable competitive performance of SMEs? Evidence from an emerging economy

The impact of digital trust on firm value and governance: an empirical investigation of US firms

Drivers of digital corporate social responsibility during unprecedented crises: an institutional perspective

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