Digital Technologies as a Driver for the Development of The Tourism Industry

Abstract

The article deals with the development of digitalization in the field of tourism. The authors note the motives of the tourist market subjects to use digital technologies. It is pointed out that digitalization is a new form of communication between producers and consumers of tourist services, becoming a source of competitive advantages of tourist organizations. Special attention is paid to the importance of developing eco-tourism in the Republic as the most promising segment. The role of marketing for tourism development is highlighted, the characteristics of the marketing complex and its features for tourist activities are given. The most promising directions of digitalization in the field of tourism are considered. The SWOT analysis of Kazakhstan’s tourism business is given. The study developed recommendations for using broad marketing opportunities for tourism development in the Republic of Kazakhstan.

The Construction of Smart Tourism City and Digital Marketing of Cultural Tourism Industry under Network Propaganda Strategy

“…It is a good place for people who have lived in the city for a long time to avoid polluted Tourists who come to Zhoushan Town are keen to participate in fishing, eat fish meals, participate in fishers' festivals with unique characteristics, and buy souvenirs with fishers' characteristics. Rural tourism in Zhoushan Town has extensively developed [23][24][25][26].…”

Digital Marketing as a Driver for Sustainable Tourism Development

“…Besides, with the help of digital marketing, tourism organizations create and develop a better digital marketing strategy to attract more tourists, increase sales, and increase brand awareness by making alternatives to motivate and encourage their target audience to take the right and appropriate action (Natocheeva et al, 2020;Kullada & Michelle Kurniadjie, 2021). Thus, to encourage sustainable tourism development, digital marketing is expected to have an indispensable effect on tourists and tourism organizations by connecting supply and demand (Alberto Romolini et al, 2017).…”

“…In this regard, the understanding and use of digital marketing tools by the tourism industry are critically important. Also, digital technology in the field of tourism has a positive impact on making the tourism industry more competitive in the modern digital world (Natocheeva et al, 2020). Furthermore, digital marketing has become one of the key focus areas for tourism businesses and destinations all over the world to design sustainable tourism products and promotions that protect and conserve tourism resources highlight that digital marketing is the greatest promotional tool to reach new and larger target audiences more effectively and efficiently in rural tourism.…”

5-Star Luxury Hotels’ Instagram Performance as a Digital Marketing Strategy during the Travelling Restriction

“…It is very obvious that more and more hotels use the opportunity through digital technology media as most effective way to target the customers. It is pointed out that digitalization is a new form of communication between producers and consumers of tourist services, becoming a source of competitive advantages of tourist organizations (Natocheeva et al, 2020). For many countries, tourism is the foundation of economy development (Popescu et al, 2015).…”

“…Furthermore, special attention indicated the importance of developing sustainability tourism as the most promising segment. Every major segment of the market is developing with the help of digital technologies, using them to increase sales, brand awareness, and create certain trends related to the company's or organization's activities (Natocheeva et al, 2020). Despite the obligation to use digital media to promote today's tourism, it must be understood that this evolution also implies significant changes for the players in the sector (Carvalho & Carvalho, 2020).…”