Digital Tools for Academic Branding and Self-Promotion

Méndez, Margarita Cabrera; Lloret, Nuria

doi:10.4018/978-1-5225-0917-2

Cited by 3 publications

(1 citation statement)

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“…Así, se evidencia como la intencionalidad de producir desórdenes informativos facilita que toda opinión o evento sea susceptible de ser elevado a verdad en la medida en que resulte útil a una cierta ideología, cosmovisión política o causa corporativa. Y, en definitiva, los desórdenes informativos, en especial la desinformación, no se basan para su aceptación social en la coacción propagandística sino en la libertad de los ciudadanos para elegirlos de forma voluntaria (Del-Fresno;Manfredi, 2018).…”

Section: Batalla Por El Poder De Definición De Lo Realunclassified

Desórdenes informativos: sobreexpuestos e infrainformados en la era de la posverdad

Del-Fresno-García¹

2019

EPI

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Los desórdenes informativos (desinformación, fake news, hechos alternativos, posverdad, deepfakes, etc.) son producciones intencionales cuya estrategia consiste en la fabricación de la duda y falsas controversias con el fin de conseguir beneficios económicos o ideológicos. Los desórdenes informativos están interrelacionados entre sí y dependen, de forma necesaria, de las tecnologías post Internet, lo que ha modificado la naturaleza misma de la comunicación interpersonal colectiva. Los desórdenes desinformativos tienen su origen y bases en distintas causas que han facilitado su desarrollo, alcance e impacto actual sin precedentes: a) la guerra contra la ciencia desde el ámbito corporativo, b) la crisis de los medios de comunicación nacionales y locales post Internet, c) el desarrollo de plataformas tecnológicas que han socializado la capacidad de publicar y distribuir contenidos a bajo coste, d) la crisis de los expertos con su consecuente crisis epistémica, e) los avances en psicología, para explotar las bases psicológicas de los desórdenes informativos, a través de diferentes sesgos cognitivos, y e) un cambio significativo en la forma de entender y ejercer el poder en el siglo XXI, como la capacidad de establecer las relaciones de definición (Beck, 2017) de la realidad misma. Los desórdenes informativos suponen una voluntad de autoridad sobre la realidad, en la práctica, una voluntad de supremacía ideológica, y un riesgo para las democracias liberales.

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Section: Batalla Por El Poder De Definición De Lo Realunclassified

Desórdenes informativos: sobreexpuestos e infrainformados en la era de la posverdad

Del-Fresno-García¹

2019

EPI

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Pracademia: an answer but not the answer to an enduring question

Eacott

2021

JPCC

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PurposeThe pracademia movement is gaining increasing traction in education, particularly in educational leadership. Offered as a means to bridge practice and academia, questions remain as to whether it resolves or perpetuates the theory–practice divide. This paper systematically approaches this problem.Design/methodology/approachTheoretically informed by the relational approach, this conceptual paper articulates the preliminaries and underlying assumptions of pracademia before exploring the implications for the field of educational leadership.FindingsHaving established the underlying assumptions, this paper offers three standards – description, explanation and alternative – for assessing knowledge claims in the field that does not default to distinct knowledge worlds (e.g. academic, practice) or categories of knowledge generators (e.g. academics, practitioners, pracademics).Originality/valueThrough a relational approach, this work breaks down the boundaries of theory and practice to offer a new way of thinking about knowledge claims. The new approach is consistent with the intent of bridging theory and practice without the need to assume them to be separate in the first place.

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Educational leadership research, Twitter and the curation of followership

Eacott

2020

Leadersh Educ Personal Interdiscip J

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For an applied field, the role of research expertise is of considerable importance. With an increasing number of school leaders turning to social media for their professional learning–as part of a broader digital turn in knowledge generation, distribution, and consumption–the argument of this paper is that the notion of research expertise in educational leadership is shifting. Traditional modes of acquiring and sustaining research capital (e.g., publications, citations, research income) have been replaced by social presence, profile building, and the curation of followership. Building on work claiming there is a 'cult of the guru' in educational leadership, this paper draws on an appropriation of Hall's Kardashian index (K-index) for 50 researchers, an analysis of Twitter user networks using NodelXL, and relational theorizing to investigate the ways in which research expertise is being mobilized / recast by educational leadership researchers on Twitter. Establishing an empirical foundation for ongoing dialogue and debate it is argued that the recasting of research expertise to those curating followership, and potentially divorced from research performance, is of timely significance for the ongoing credibility of the field both internally and within the broader academy.

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Digital Tools for Academic Branding and Self-Promotion

Cited by 3 publications

References 0 publications

Desórdenes informativos: sobreexpuestos e infrainformados en la era de la posverdad

Desórdenes informativos: sobreexpuestos e infrainformados en la era de la posverdad

Pracademia: an answer but not the answer to an enduring question

Educational leadership research, Twitter and the curation of followership

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