Digital Transformation in Aeronautics through the ICARUS Aviation Data and Intelligence Marketplace

Abstract

Today, digital transformation has drifted all industries with its proven capacity to improve operations and boost revenues while building a value chain ecosystem. The aeronautics ecosystem is almost unanimously invested in some way into a digital transformation strategy in which data typically plays an instrumental role. However, despite the vast quantity of data across myriad parameters that never stop flowing across the aircraft-passengers-luggage-cargo journeys, the aviation-related stakeholders are still at a relative disadvantage in terms of data gathering and sharing, especially since the eternal questions of “who owns the aircraft” and “who owns the passenger” remain open. In this contact, the present paper focuses on the design and delivery of the ICARUS data and intelligence platform that aims to enable trusted and fair data sharing and insightful data analytics in an end-to-end secure manner. The methodology followed during the implementation of the ICARUS platform is defined, the aviation data value chain is elaborated, the ICARUS Minimum Viable Product is outlined and the theoretical foundations of the ICARUS data management and value enrichment methods are introduced, giving way to a brief reference to the ICARUS unique selling points and platform implementation.

The Effect of Digital Applications on Custormer Satisfaction in Malaysian Passanger Airline Industry: Post- Pandemic Era

“…In terms of digital transformation of conventional businesses, airline companies have overtime been pushed to modify marketing strategies in order to increase their efficiency, performance and competitive advantage in the fast growing low-cost airline market (Cento, 2008). Lampathaki et al (2019) study on digital transformation in aviation data and intelligence marketplace found that digitalisation is a thriving trend in the aviation sector with about 58% of airlines forming digital strategies. The study therefore concludes that technology innovation through data platforms has the potential of accelerating digital transformation in the airline industry thus allowing companies to leverage on its benefits.…”

“…For instance, Karaagaoglu and Çiçek (2019) posit that the ultimate goal of improving digital processes in the airline sector is improved performance and profitability. The position reinforced by Lampathaki et al (2019) that airlines can improve operational efficiency and reduce costs through digital transformation.…”