2020
DOI: 10.46238/jobda.729499
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Digital Transformation in Businesses and Its Drivers

Abstract: In recent years, the digitalization starting with digitizing anolog data proceeding with digitalization of business processes is being replaced by digital transformation. In addition to business models getting value with personalized products, ecosystem partnerships formed by many different companies become widespread and increase the competition in the market. Digital transformation influence and transform the whole operation, organization and even the company culture of businesses. Digital transformation as … Show more

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Cited by 12 publications
(2 citation statements)
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“…This is the same twist that companies find themselves in with the fourth industrial revolution and digital transformation (Rogers, 2016). Businesses that want to gain a competitive advantage in the market or maintain their current status must successfully perform digital transformation and keep up with the digital age (Klein, 2020).…”
Section: Introductionmentioning
confidence: 98%
See 1 more Smart Citation
“…This is the same twist that companies find themselves in with the fourth industrial revolution and digital transformation (Rogers, 2016). Businesses that want to gain a competitive advantage in the market or maintain their current status must successfully perform digital transformation and keep up with the digital age (Klein, 2020).…”
Section: Introductionmentioning
confidence: 98%
“…The concept of digital transformation has been born out of Industry 4.0 as the latest turning point of industrial revolution. Digital transformation means more than digitization of company data and digitalization of business processes, furthermore it includes digitalization of business models, creating digital products and services that create new value for customers, adapting of organizational structures and company culture to digital circumstances by using digital technologies of any type (Berghaus and Back, 2016;Burmeister et al, 2016;Henriette et al, 2015;Hess et al, 2016;Matt et al, 2019;Klein, 2020). In fact, adaptable companies see the industrial revolutions as an opportunity to be more flexible.…”
Section: Introductionmentioning
confidence: 99%