Digital transformation in the manufacturing industry under the optics of digital platforms and ecosystems

Abstract

The new processes for using digital technologies, are requiring manufacturing companies to adapt to these new scenarios, causing a digital transformation. Although the theme Digital transformation is new and current in manufacturing, the way it is being implemented by manufacturing companies is in design and study. Each company adopts or plans its strategy in relation to the digital platform and digital ecosystem. Two digital technologies are widely cited when discussing digital transformation, they are the digital platform and the digital ecosystem. The purpose of this article is to analyze the digital transformation in manufacturing companies from the perspective of digital platforms and ecosystems. In order to answer the research questions, the strategy of this research project was the study of multiple cases with a longitudinal perspective and an exploratory approach. The interview was the main source of data collection. The five platforms studied presented different views of how digital transformation can occur in manufacturing companies, from the simple transaction of matching supplier and consumer to collaborative work with the different stakeholders of the companies.

Digital Platforms for Network Innovation-Intensive Industrial Clusters: Essence and Characteristics

“…-Area of utilization: manufacturing industry (Okano et al, 2021;Adamenko et al, 2020;Gerrikagoitia et al, 2019) service industry (Kazan et al, 2018;Rolland et al, 2018), sharing systems (Sutherland & Jarrahi, 2018;Mamrayeva & Tashenova, 2017), tourism (Mamraeva & Tashenova, 2020;Genzorova et al, 2018), social media marketing (Rangaswamy et al, 2020;Plantin & Punathambekar, 2019;Kuchta & Miklosik, 2016), education, transportation (Chiappini, 2020;Grabher & Tuijl, 2020); platforms for designing and developing digital products (Drewel et al, 2021;Hevner & Malgonde, 2019).…”

Digital transformation as a factor of ensuring country competitiveness: Moldova case analysis

“…The digital transformation process requires companies to transform every day and be concerned with items such as customers, business models, new technologies, agile methods, and innovations (Okano, 2021). Considering that technologies have been completely changing the industry and digital transformation is expected to have a vast impact on almost any industry, digitalization can bring new opportunities for SMEs by improving the entire value chain (Kilimis, 2019).…”

“…The strengthening of digitalization processes puts additional competitiveness pressures on manufacturing businesses. Although digital transformation is a new concept in manufacturing (Okano, 2021), to maintain competitiveness, steps towards the digitalization of industry have to be implemented.…”

Research trends of sustainability and marketing research, 2010–2020: Topic modeling analysis

“…First, research on sustainability and marketing is limited in the business context [ 7 , 19 , 21 , 22 , [59] , [60] , [61] , [62] , [63] , [64] ]. The literature on sustainability and marketing tends to focus more on micro- and meso-marketing perspectives than on macro-marketing, such as enterprise systems and industrial aspects that would eventually impact marketing activities [ 36 , [67] , [68] , [69] ]. Second, although sustainability and marketing are two significant research themes, meaningful results based on empirical evidence are lacking [ 4 , 7 , 17 , 70 , 71 ].…”