“…The report from (OECD, 2017, p. 36) shows that the level of digitalization among SMEs is particularly low, related to the uptake of digital technologies. Also, (Eller, Alford, Kallmünzer, & Peters, 2020) found that recent studies on digitalization and digital transformation (DT) are mainly focused on large organizations, where authors focused either on business model innovation perspective (Hänninen, Smedlund, & Mitronen, 2018), case studies of how large, well established organizations approach and drive through the DT (Kaiser & Stummer, 2020;Sebastian et al, 2017) and also on contributing or hindering factors (Steiber, Alänge, Ghosh, & Goncalves, 2020) from innovation diffusion theory perspective. In the context of SMEs, a lot of authors focused their research on the factors behind the digital transformation (Ferreira, Fernandes, & Ferreira, 2019;Tarute, Duobiene, Kloviene, Vitkauskaite, & Varaniute, 2018;Wilaisakoolyong, 2018).…”