“…The general impact of digital transformation on the organisation can be characterised as positive. It provides a competitive advantage for companies by reducing mistakes and errors, improving quality and increasing production speed (Sjödin et al, 2018), raising productivity (Prokhin, 2020;Dewhurst et al, 1999), increasing efficiency and improving quality of management decisions and their execution (Mayakova, 2019), value-chain integration and exploitation of new markets and territories (Ebert & Duarte, 2018), value creation (Sjödin et al, 2018), decreasing production lead time, improving usage of data and data quality (Armengaud et al, 2017), accelerating speed to market (Tabrizi et al, 2019;Sjödin et al, 2018), improving customer service (Mazzuto & Ciarapica, 2019;Prokhin, 2020), rising employees' flexibility and initiative (Dewhurst et al, 1999) and, as the result, ensuring the growth of sales and increased profitability (Sjödin et al, 2018). The usage of Artificial Intelligence (AI) applications ensures regulatory compliance and improve work safety (IBM, 2017).…”