“…This high degree of uncertainty generates a responsibility‐feasibility dilemma as McGinn (1979) put it in his essay many years before the appearance of intelligent technologies. Αt the one end of the spectrum, these technologies can act as ‘game‐changing’ innovations for the agro‐food sector (Seele & Lock, 2017), promising to address sustainability challenges (Latino et al., 2021) and improving the current status quo of agro‐food production and supply, whereas, at the other end, they give rise to serious concerns about their potential social externalities (Klerkx & Rose, 2020), including the unbalanced distribution of benefits (Jakku et al., 2019) and power across food systems (Ravis & Notkin, 2020), the development of economic and technological dependency among actors participating in agro‐food nexus (Lioutas & Charatsari, 2020), issues associated with data ownership and privacy (Wiseman et al., 2019), the loss of jobs for unskilled or low‐skilled farm workers (Lioutas & Charatsari, 2021), the creation and adoption of unsustainable business models (Cobby, 2020) and the fading of farm culture (Lioutas et al., 2021a). Moreover, inside the farm fence, worries about animal wellbeing (Blok & Long, 2016), the increase of farm specialisation (Weersink et al., 2018) and the consequent loss of traditional crop varieties (Breslau et al., 2019) or the difficulty of dealing with the high cost of Agriculture 4.0 technologies (Das et al., 2019), raise questions about the feasibility of transition to Agriculture 4.0.…”