Digitalni mediji u funkciji unapređenja kulturnog turizma

Abstract

Rezime:Kultura je važan faktor razvoja svakog društva, a analizirana kroz kontekst kulturnog turizma čini značajan deo kreativne ekonomije jedne države. Imajući u vidu da kreativna ekonomija predstavlja spoj umetnosti, nauke i tehnologije, ključna je mogućnost da se vrednost kreiranih proizvoda materijalizuje. Kreativnost pak predstavlja značajan elemenat u svetu umetnosti i dizajna, ali i u drugima sferama dovodi do određene konkurentnosti.U ovom radu biće prezentovana sinergija digitalnih umetnosti, grafičkog dizajna, primenom animacije, mapiranja i vizuelnih efekata i kulturnog turizma, kroz projekat kreiranja muzejske postavke kao segmenta kreativne industrije. UVODPojam kreativne ekonomije počinje da se pominje krajem XX veka, a jedan od učesnika u razvoju i proučavanju ovog fenomena je Džon Hokins, britanski analitičar i teoretičar. Hokins ističe tri glavna elementa kreativne ekonomije: kreativnost kao ideju koja se može ekonomski valorizovati; kreativne proizvode koji predstavljaju rezultat kreativnog rada i kreativne delatnosti [1]. Kreativna ekonomija se, prema izveštaju UNESCO za 2013. godinu, zasniva na deljenju i razmeni kulturnih vrednosti, tradicije, znanja i veština između kreatora (proizvođača) i korisnika (potrošača), a predstavlja spoj umetnosti, nauke i tehnologije, uz formiranje niza kreativnih industrija u okviru nje [2].Kreativna industrija kao termin prvi put se pojavljuje krajem XX veka na prostoru Australije, nakon par godina osvaja i Veliku Britaniju, a početkom XXI veka postaje razvojna strategija britanskog društva. Prema Ričardsu i Vilson, kreativna industrija je definisana dokumentom britanske Vlade CITF 1997. godine kao "tiha aktivnost koja ima svoje poreklo u individualnoj kreativnosti, veštini i talentu, a postoji potencijal za bogatstvom i otvaranjem novih radnih mesta uz eksploataciju intelektualne svojine" [3].

Foreign trade of agricultural products between Serbia and the European Union: Problems and perspectives

“…Geographically, the EU and Serbia are close markets and foreign trade cooperation between them is part of a complex process of European integration and is intended to strengthen the overall economic and other forms of cooperation Međak 2018). In order to simulate trade with Serbia, the EU has unilaterally granted trade privileges for all industrial and agricultural products exported from Serbia to the European Union, except for a number of products that have for some time been excluded from the preferential tariff regime (Bjelić, ), but also the result of a wide range of development problems in agriculturethose inherited from the period of marginalization of the sector in favour of industrial development and those which are a product of the transition process (Radović, 2009;Stefanović & Broćić, 2012). At the beginning of the 21 st century, in terms of agricultural production, Serbia is still a country of enormous potential and limited opportunities for their exploitation (Ševarlić, 2001;Bakrač et al, 2018; European Policy Centre).…”

Ethno Museums - Witnesses of the Past, Tourist Resources for the Future

“…According to Domazet et al (2018), museum tourism has become one of the leading forms of cultural tourism in the world today. Museum activities hold an important spot in cultural tourism, and it should be highlighted that tourism and museum activities as its products offer insight into a cultural reality, national identity, and tradition that is particular to the local population (Radović et al, 2017). This paper presents a type of museum as a significant resource of cultural tourism, which attracts (depending upon its theme) large numbers of visitors to various destinations, with the potential for continued growth.…”

EU Funding Programs for Cultural Tourism Projects

“…The interests of modern tourists are changing in keeping with an increase in technological literacy and the knowledge they possess, and therefore the forms of tourism that have specific interest, the socalled thematic tourism that encompasses different kinds of tourism such as, cultural tourism, city tourism, rural tourism, ecotourism, health tourism, nautical tourism and the like, are considered increasingly more attractive (Radović et al, 2017).…”

“…Cultural tourism builds and improves the market of cultural values and emphasizes the quality and authenticity of visitors' experiences at the destination. Cultural resources are an important heritage and a driver of cultural tourism development, and they include: ethnographic, artistic, specialized and other types of museums, archaeological sites, historical sites, ethno-parks, music centers, sculptures, exhibitions, galleries, old crafts and handicrafts, folk songs and dance, local manifestations, folk costumes, as well as the national gastronomic offer (Radović et al, 2017), all based on the values, customs, traditions of the people of a particular area / destination.…”