The tradition of winemaking on the territory of Serbia dates back to ancient times. Today the activities related to wine production are on the rise, as is the number of wineries, and they participate in the valorization of wine tourism activities as an important Serbian tourist product. The aim of this paper is to assess the business excellence of wine producers in Serbia via the application of BEX model while establishing a correlation with the data on the promotion of wine tourism activities on the analyzed wineries' websites. The attained research results indicate a decrease in the BEX index in 2018 in comparison with the values from 2017 and are within the parameters for good values. However, there is no correlation between the performance of wineries and the promotion of wine tourism on their websites.

Rezime:Kultura je važan faktor razvoja svakog društva, a analizirana kroz kontekst kulturnog turizma čini značajan deo kreativne ekonomije jedne države. Imajući u vidu da kreativna ekonomija predstavlja spoj umetnosti, nauke i tehnologije, ključna je mogućnost da se vrednost kreiranih proizvoda materijalizuje. Kreativnost pak predstavlja značajan elemenat u svetu umetnosti i dizajna, ali i u drugima sferama dovodi do određene konkurentnosti.U ovom radu biće prezentovana sinergija digitalnih umetnosti, grafičkog dizajna, primenom animacije, mapiranja i vizuelnih efekata i kulturnog turizma, kroz projekat kreiranja muzejske postavke kao segmenta kreativne industrije. UVODPojam kreativne ekonomije počinje da se pominje krajem XX veka, a jedan od učesnika u razvoju i proučavanju ovog fenomena je Džon Hokins, britanski analitičar i teoretičar. Hokins ističe tri glavna elementa kreativne ekonomije: kreativnost kao ideju koja se može ekonomski valorizovati; kreativne proizvode koji predstavljaju rezultat kreativnog rada i kreativne delatnosti [1]. Kreativna ekonomija se, prema izveštaju UNESCO za 2013. godinu, zasniva na deljenju i razmeni kulturnih vrednosti, tradicije, znanja i veština između kreatora (proizvođača) i korisnika (potrošača), a predstavlja spoj umetnosti, nauke i tehnologije, uz formiranje niza kreativnih industrija u okviru nje [2].Kreativna industrija kao termin prvi put se pojavljuje krajem XX veka na prostoru Australije, nakon par godina osvaja i Veliku Britaniju, a početkom XXI veka postaje razvojna strategija britanskog društva. Prema Ričardsu i Vilson, kreativna industrija je definisana dokumentom britanske Vlade CITF 1997. godine kao "tiha aktivnost koja ima svoje poreklo u individualnoj kreativnosti, veštini i talentu, a postoji potencijal za bogatstvom i otvaranjem novih radnih mesta uz eksploataciju intelektualne svojine" [3].

The outbreak of the Covid-19 pandemic has attracted more attention and highlighted the value of public health as well as the need for safe travel. When it comes to the tourism industry affected by the pandemic, the current global situation requires market transformation and innovation in the function of renewing tourist travel. Blockchain technologies in air transport are directing their business solutions towards the most promising opportunities and possibilities of application of this modern technology, now with a focus on overcoming the impact of the Covid-19 pandemic on business in the tourism industry. Blockchain-based applications have the potential to improve the user experience in the process of tracking luggage and goods, tracking the health of passengers, managing digital currency for the purchase of airline tickets, passenger identity management, loyalty programs, and more. Blockchain technology has already found application in financial management, storage and management of our personal data and information through a chain that is interconnected in time as a distributed book that records transactions between the parties involved, securely and permanently. This paper aims to present the possibilities of Blockchain technology and contribute to raising awareness of the great potential of application in the business of the airport within the tourism industry.

No abstract

Sustainable business management of companies aims to, taking into consideration all the goals of sustainable development, monitor and analyze business performance in order to be ready to react at the moment critical to the company's financial position. Risk management in sustainable business management refers to the implementation of ecological, social, and economic factors in a company's business. The focal point of the analysis are hotels from the mountain centers of Serbia, Bosnia and Herzegovina and Montenegro. In this paper, research will be conducted from two aspects: first, we examine and evaluate ecologically responsible business management of hotels; then, we calculate and analyze their business excellence on the basis of data obtained from the official financial reports by applying the BEX model. The aim of this paper is to observe and consider the business results of analyzed hotels to date and give recommendations for the upgrading of business management and better positioning on the regional tourist market.