The examination and assessment of winery business and contribution to the development of wine tourism of Serbia

Abstract

The tradition of winemaking on the territory of Serbia dates back to ancient times. Today the activities related to wine production are on the rise, as is the number of wineries, and they participate in the valorization of wine tourism activities as an important Serbian tourist product. The aim of this paper is to assess the business excellence of wine producers in Serbia via the application of BEX model while establishing a correlation with the data on the promotion of wine tourism activities on the analyzed wineries' websites. The attained research results indicate a decrease in the BEX index in 2018 in comparison with the values from 2017 and are within the parameters for good values. However, there is no correlation between the performance of wineries and the promotion of wine tourism on their websites.

Economic and institutional aspects of wine consumption in the context of globalization and climate change in Europe and Russia

“…At the same time, wine production in traditional European producer countries (France, Italy, Spain, etc.) gradually decreased during this period (Radović, Milićević, 2020). While in the 1980s the share of European countries in world wine exports was about 96%, in 2000 it was only 68.1% (Aylward, 2003).…”

“…Wine production has a long tradition in some European countries and an important position in the national economy (Janšto et al, 2018). There are currently strong initiatives in these countries to defend and preserve the cultural traditions of wine production and consumption (Radović, Milićević, 2020). This is also confirmed by Cox and Bridwell (2007), who rank wine among traditional European goods, both in terms of production and consumption.…”

“…The market share of the so-called New World countries in world trade gradually increased. This led to the changes in the structure of the global wine industry (Kirovski, 2011) and its competitive environment (Radović, Milićević, 2020). In the 1990s, New World wines (the countries of North and South America, Australia, New Zealand and South Africa) appeared on the world market at a very favorable price.…”

“…In the 1990s, New World wines (the countries of North and South America, Australia, New Zealand and South Africa) appeared on the world market at a very favorable price. These wines met the expectations of especially young consumers (Radović, Milićević, 2020). Kirovski (2011) considers the favorable climatic conditions for the cultivation of vines in the given countries, the motivation and stimulation of wine production through government intervention and the application of scientific results and innovations to be the main reasons for the successful expansion of New World wines.…”

“…The total amount of wine produced is affected by the risks reflected in fluctuations in annual yields. The growing and harvesting of grapes is significantly influenced by various natural conditions (Radović, Milićević, 2020), the most important of which can be considered the highly specific demands of this plant on soil and climatic conditions (Mosedale et al, 2016;Hannah et al, 2013). Given the ever-changing climatic conditions, new challenges are expected in the wine-making and viticulture sector, as vine growing is deeply dependent on them (Santos et al, 2020;Green, 2018).…”